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Basics of Online Promotion and Social Media

Non-accredited Short Course

Have a website and social media but not getting the traction you expect?

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NEXT INTAKE Start date: 08 Jun 2023 Duration: 3 weeks View all intakes
Full Fee

Course overview

This course is designed as an extension to the “Promotion for Small Business” course where you learn how to understand your target markets.

Once you understand who your target markets are and how they think, this course will help you put this knowledge into a strategic approach to connect and engage with them.

Have you heard of the following; SEO, SEM, PPC, Blog, Keyword, Google Ads, PageRank, Backlink, EDM, Boosted Post, SnapAds or even Hashtag? Do you really know what these mean? More importantly would you like to learn why and how these tools help to build a better online presence for your business? Each of the sessions in this program aim at demystifying and providing some basic practical experience in the complex world of online promotion.

We will finish off discussing the basics of social media for business and how this can be used to support your overall marketing strategy. 

As this program is designed for both business owners and those in a position of building brand awareness it is also recommended as a professional development course.

This short course is non-accredited therefore is not registered with the National Training Register.

Course outcome:

Statement of Participation

Ways to study
08 Jun 2023
3 weeks
Part time 1 day per week 10.00am - 1.00pm
  • Full fee: $200

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Basics of Online Promotion and Social Media (NONAC12013)

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Basics of Online Promotion and Social Media

Payment Options

How can I pay for this course?

No matter what your circumstances, TAFE Queensland has a payment option to suit you. If you are unsure of what’s right for you, get in touch. We’re here to help. 

Payment plan

If you have difficulty paying for the full cost of a course upfront, you may be eligible for a payment plan.

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Upfront payment

This may be the full fee for the course, or the student contribution amount if you are eligible for a subsidy or concession.

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Important Information

Read this before applying

Entry requirements

There are no formal entry requirements for this course.

Selection criteria

This is a beginner course only.

If you have already used Facebook to manage and undertake campaigns or already understand how to use Google Ads or Adwords, this course may not meet your needs.

Resources required
  • You will need a web based email account eg. Yahoo, Hotmail, Gmail etc.
  • Please bring a pen and paper for taking notes
  • You will need to present your Confirmation of Enrolment to the car park attendant each week to be eligible for discounted parking

University pathways

If you want to go on to further study at university, TAFE Queensland has a pathway option to get you there. In many cases, completing one of our diplomas may give you a full year of credit towards a degree with one of our partner universities.

Learn more about University Pathways

  • James Cook University
  • Southern Cross University
  • University of Canberra
  • Griffith University
  • Queensland University of Technology
  • University of Southern Queensland

How to Apply

Direct application

If you're ready to get started, simply hit the Apply Now button on your preferred course information page and get your application underway online. 

Course Disclaimer

All information was accurate at time of publication, however TAFE policies, tuition fees and course content is subject to change without notice. Course commencement is dependent on sufficient enrolment numbers. Timetable information is subject to change prior to commencement and/or during the duration of your course.