NONAC12013

Basics of Online Promotion and Social Media

Non-accredited Short Course

Have a website and social media but not getting the traction you expect?

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NEXT START DATE 14 Nov 2022

STUDY LOCATIONS Gold Coast

WAYS TO STUDY On Campus

WHAT YOU'LL PAY

Full Fee

$190

Course overview

This course is designed as an extension to the “Promotion for Small Business” course where you learn how to understand your target markets.

Once you understand who your target markets are and how they think, this course will help you put this knowledge into a strategic approach to connect and engage with them.

Have you heard of the following; SEO, SEM, PPC, Blog, Keyword, Google Ads, PageRank, Backlink, EDM, Boosted Post, SnapAds or even Hashtag? Do you really know what these mean? More importantly would you like to learn why and how these tools help to build a better online presence for your business? Each of the sessions in this program aim at demystifying and providing some basic practical experience in the complex world of online promotion.

We will finish off discussing the basics of social media for business and how this can be used to support your overall marketing strategy.

As this program is designed for both business owners and those in a position of building brand awareness it is also recommended as a professional development course.

This short course is non-accredited therefore is not registered with the National Training Register.

Course outcome:

Statement of Participation

Ways to study

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CAMPUS	START DATES	DURATION	WORKLOAD	STUDY MODE	WHAT YOU'LL PAY
Southport	14 Nov 2022	4 weeks	Part time 1 night per week Monday	Mixed mode	Full fee: $190 Apply

Studying on campus is a great way to enjoy the benefits of face-to-face education in a way that is far removed from a typical school. No matter which campus you choose, you know that you will be learning in an adult environment where you will be respected and nurtured. Attend a campus to learn face-to-face with a teacher in one of our learning spaces; such as a classroom, workshop, laboratory or simulated environments, or interact with teachers using real-time video or web conference tools. Learn more

Courses delivered on campus may have a combination of online and classroom based learning. Students are expected to undertake additional personal study to complete the course requirements.

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Basics of Online Promotion and Social Media (NONAC12013)

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Basics of Online Promotion and Social Media

COURSE CODE: NONAC12013

Payment Options

How can I pay for this course?

No matter what your circumstances, TAFE Queensland has a payment option to suit you. If you are unsure of what’s right for you, get in touch. We’re here to help.

Payment plan

If you have difficulty paying for the full cost of a course upfront, you may be eligible for a payment plan.

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Upfront payment

This may be the full fee for the course, or the student contribution amount if you are eligible for a subsidy or concession.

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Important Information

Read this before applying.

Entry requirements

There are no formal entry requirements for this course.

Selection criteria

This is a beginner course only.

If you have already used Facebook to manage and undertake campaigns or already understand how to use Google Ads or Adwords, this course may not meet your needs.

Resources Required

Classroom delivery

Please bring a pen and paper for note taking.
Students attending classes need to present their Confirmation of Enrolment to the car park attendant each week to be eligible for discounted parking.

Mixed mode delivery
You will need:

a personal computer or laptop to participate actively in this course. The computer must have speakers, a microphone and internet access (webcam optional).
a quiet and ergonomically correct work area to participate actively in this course with no or little distractions.
a web based email account e.g. Yahoo, Hotmail, Gmail etc.
a pen and paper for taking notes.
You will receive by email a Zoom meeting link in the days leading up to the first lesson. This won’t be provided on enrolment.
You do not need a Zoom app or licence to attend the lessons, you can join using the URL (web link) the teacher provides if you prefer.

Pathways

University Pathways.

If you want to go on to further study at university, TAFE Queensland has a pathway option to get you there. In many cases, completing one of our diplomas may give you a full year of credit towards a degree with one of our partner universities.

Learn more about University Pathways