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NONAC08101
This introductory short course designed for small business owners covers the foundation skills required to promote a small business through online promotion and social media.
It is a known fact that no business can survive unless it has customers. The questions are, who are your potential customers, how do they know about your business and what gives you a competitive edge over your competition?
This five session learning package is a combination of two short courses that are also available as standalone programs:
1. Promotion for Small Business
The first two sessions of this program we focus on Promotion for Small Business. You will be guided through an introduction of the basic concepts of understanding the “marketing mix” and how that relates to you, focusing on understanding who your target markets are, how they think and how this affects your approach.
There is more to being successful than having a product and advertising it. During these sessions we will break down the 7 main components that all play a part in your success. We will spend time evaluating the strengths, weaknesses and influences on your business and how to work with these to help your business.
Once we have the understanding of these elements we will discuss the basics of traditional forms of promotions as well touch on your digital strategy.
2. Basics of Online Promotion and Social Media
In sessions 3-5 we will focus on Online Promotions and Social Media. Have you heard of the following; SEO, SEM, PPC, Blog, Keyword, Google Ads, PageRank, Backlink, EDM, Boosted Post, SnapAds or even Hashtag? Do you really know what these mean? More importantly would you like to learn why and how these tools help to build a better online presence for your business? Each of the sessions in this program aim at demystifying and providing some basic practical experience in the complex world of online promotion.
We will finish off discussing the basics of social media for business and how this can be used to support your overall marketing strategy.
As this program is designed for both business owners and those in a position of building brand awareness it is also recommended as a professional development course.
Statement of Participation
No matter what your circumstances, TAFE Queensland has a payment option to suit you. If you are unsure of what’s right for you, get in touch. We’re here to help.
If you have difficulty paying for the full cost of a course upfront, you may be eligible for a payment plan.
Learn moreThis may be the full fee for the course, or the student contribution amount if you are eligible for a subsidy or concession.
Learn moreThere are no formal entry requirements for this course.
Please note that this is an introductory course. If you have experience using Facebook to manage and undertake campaigns or already understand how to use Google Ads or Adwords this course may not be the most appropriate.
If you want to go on to further study at university, TAFE Queensland has a pathway option to get you there. In many cases, completing one of our diplomas may give you a full year of credit towards a degree with one of our partner universities.
Learn more about University Pathways
If you're ready to get started, simply hit the Apply Now button on your preferred course information page and get your application underway online.
All information was accurate at time of publication, however TAFE policies, tuition fees and course content is subject to change without notice. Course commencement is dependent on sufficient enrolment numbers. Timetable information is subject to change prior to commencement and/or during the duration of your course.