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Small Business Marketing Bundle

Non-accredited Short Course

This introductory short course designed for small business owners covers the foundation skills required to promote a small business through online promotion and social media.

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NEXT INTAKE On campus: Southport Start date: 25 May 2023 Duration: 5 weeks
Full Fee

Course overview

It is a known fact that no business can survive unless it has customers. The questions are, who are your potential customers, how do they know about your business and what gives you a competitive edge over your competition?

This five session learning package is a combination of two short courses that are also available as standalone programs:

1. Promotion for Small Business

The first two sessions of this program we focus on Promotion for Small Business. You will be guided through an introduction of the basic concepts of understanding the “marketing mix” and how that relates to you, focusing on understanding who your target markets are, how they think and how this affects your approach.  
There is more to being successful than having a product and advertising it. During these sessions we will break down the 7 main components that all play a part in your success. We will spend time evaluating the strengths, weaknesses and influences on your business and how to work with these to help your business.
Once we have the understanding of these elements we will discuss the basics of traditional forms of promotions as well touch on your digital strategy.

2. Basics of Online Promotion and Social Media

In sessions 3-5 we will focus on Online Promotions and Social Media. Have you heard of the following; SEO, SEM, PPC, Blog, Keyword, Google Ads, PageRank, Backlink, EDM, Boosted Post, SnapAds or even Hashtag? Do you really know what these mean? More importantly would you like to learn why and how these tools help to build a better online presence for your business? Each of the sessions in this program aim at demystifying and providing some basic practical experience in the complex world of online promotion.
We will finish off discussing the basics of social media for business and how this can be used to support your overall marketing strategy.  
As this program is designed for both business owners and those in a position of building brand awareness it is also recommended as a professional development course.

Course outcome:

Statement of Participation

Ways to study
25 May 2023
5 weeks
10.00am - 1.00pm
  • Full fee: $340

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Small Business Marketing Bundle (NONAC08101)

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Small Business Marketing Bundle

Payment Options

How can I pay for this course?

No matter what your circumstances, TAFE Queensland has a payment option to suit you. If you are unsure of what’s right for you, get in touch. We’re here to help. 

Payment plan

If you have difficulty paying for the full cost of a course upfront, you may be eligible for a payment plan.

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Upfront payment

This may be the full fee for the course, or the student contribution amount if you are eligible for a subsidy or concession.

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Important Information

Read this before applying

Entry requirements

There are no formal entry requirements for this course.

Resources required
  • You will need a web based email account eg. Yahoo, Hotmail, Gmail etc.
  • Please bring a pen and paper for taking notes
  • You will need to present your Confirmation of Enrolment to the car park attendant each week to be eligible for discounted parking
Need to know

Please note that this is an introductory course. If you have experience using Facebook to manage and undertake campaigns or already understand how to use Google Ads or Adwords this course may not be the most appropriate.


University pathways

If you want to go on to further study at university, TAFE Queensland has a pathway option to get you there. In many cases, completing one of our diplomas may give you a full year of credit towards a degree with one of our partner universities.

Learn more about University Pathways

  • James Cook University
  • Southern Cross University
  • University of Canberra
  • Griffith University
  • Queensland University of Technology
  • University of Southern Queensland

How to Apply

Direct application

If you're ready to get started, simply hit the Apply Now button on your preferred course information page and get your application underway online. 

Course Disclaimer

All information was accurate at time of publication, however TAFE policies, tuition fees and course content is subject to change without notice. Course commencement is dependent on sufficient enrolment numbers. Timetable information is subject to change prior to commencement and/or during the duration of your course.