It is a known fact that no business can survive unless it has customers. The questions are, who are your potential customers, how do they know about your business and what gives you a competitive edge over your competition?
This five session learning package is a combination of two short courses that are also available as standalone programs:
1. Promotion for Small Business
The first two sessions of this program we focus on Promotion for Small Business. You will be guided through an introduction of the basic concepts of understanding the “marketing mix” and how that relates to you, focusing on understanding who your target markets are, how they think and how this affects your approach.
There is more to being successful than having a product and advertising it. During these sessions we will break down the 7 main components that all play a part in your success. We will spend time evaluating the strengths, weaknesses and influences on your business and how to work with these to help your business.
Once we have the understanding of these elements we will discuss the basics of traditional forms of promotions as well touch on your digital strategy.
2. Basics of Online Promotion and Social Media
In sessions 3-5 we will focus on Online Promotions and Social Media. Have you heard of the following; SEO, SEM, PPC, Blog, Keyword, Google Ads, PageRank, Backlink, EDM, Boosted Post, SnapAds or even Hashtag? Do you really know what these mean? More importantly would you like to learn why and how these tools help to build a better online presence for your business? Each of the sessions in this program aim at demystifying and providing some basic practical experience in the complex world of online promotion.
We will finish off discussing the basics of social media for business and how this can be used to support your overall marketing strategy.
As this program is designed for both business owners and those in a position of building brand awareness it is also recommended as a professional development course.