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NONAC08102

Promotion for Small Business

Non-accredited Short Course

This introductory short course designed for small business introduces the basic concepts of marketing to small business operators in order for the best promotional opportunities to be determined.

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NEXT START DATE 17 Oct 2022
STUDY LOCATIONS Gold Coast
WAYS TO STUDY On Campus
WHAT YOU'LL PAY
Full Fee
$180

Course overview

It is a known fact that no business can survive unless it has customers. The questions are, who are your potential customers, how do they know about your business and what gives you a competitive edge over your competition?

This program is an introduction to the basic concepts of understanding the “marketing mix” and how that relates to you. Focusing on understanding who your target markets are, how they think and how this affects your approach. 

There is more to being successful than having a product and advertising it. During these sessions we will break down the 7 main components that all play a part in your success. We will spend time evaluating the strengths, weaknesses and influences on your business and how to work with these to help your business.

Once we have the understanding of these elements we will discuss the basics of traditional forms of promotions as well touch on your digital strategy. The “Promotion for Small Business” course also acts as a precursor to the Basics of Online Promotion and Social Media program also available at TAFE Queensland.

As this program is designed for both business owners and those in a position of building brand awareness it is also recommended as a professional development course.

This short course is non-accredited therefore is not registered with the National Training Register.

Course outcome:

Statement of Participation

Ways to study
CAMPUS START DATES DURATION WORKLOAD STUDY MODE WHAT YOU'LL PAY
Southport
17 Oct 2022
4 weeks
Part time 1 night per week
Monday
Mixed mode
  • Full fee: $180

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Promotion for Small Business (NONAC08102)

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Promotion for Small Business

COURSE CODE: NONAC08102
Payment Options

How can I pay for this course?

No matter what your circumstances, TAFE Queensland has a payment option to suit you. If you are unsure of what’s right for you, get in touch. We’re here to help. 

Payment plan

If you have difficulty paying for the full cost of a course upfront, you may be eligible for a payment plan.

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Upfront payment

This may be the full fee for the course, or the student contribution amount if you are eligible for a subsidy or concession.

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Important Information

Read this before applying.

Entry requirements

There are no formal entry requirements for this course.

Resources Required

Classroom delivery

  • Please bring a pen and paper for note taking.
  • Students attending classes need to present their Confirmation of Enrolment to the car park attendant each week to be eligible for discounted parking.

Mixed mode delivery
You will need:

  • a personal computer or laptop to participate actively in this course. The computer must have speakers, a microphone and internet access (webcam optional).
  • a quiet and ergonomically correct work area to participate actively in this course with no or little distractions.
  • a web based email account e.g. Yahoo, Hotmail, Gmail etc.
  • a pen and paper for taking notes.
  • You will receive by email a Zoom meeting link in the days leading up to the first lesson. This won’t be provided on enrolment.
  • You do not need a Zoom app or licence to attend the lessons, you can join using the URL (web link) the teacher provides if you prefer.
Pathways

University Pathways.

If you want to go on to further study at university, TAFE Queensland has a pathway option to get you there. In many cases, completing one of our diplomas may give you a full year of credit towards a degree with one of our partner universities.

Learn more about University Pathways

  • James Cook University
  • Southern Cross University
  • University of Canberra
  • Griffith University
  • Queensland University of Technology
  • Federation University
  • University of Southern Queensland

How to Apply

Direct application

If you're ready to get started, simply hit the Apply Now button on your preferred course information page and get your application underway online.