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Create and Manage Facebook Advertising for Small Business

Non-accredited Short Course

This short course is designed for small businesses to learn how to create and manage their own Facebook advertising campaigns. This course would suit people with an intermediate level of marketing and technology skills.

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NEXT INTAKE On campus: Southport Start date: 20 Oct 2022 Duration: 8 weeks
Full Fee

Course overview

This short course is designed for small businesses to learn how to create and manage their own Facebook advertising.  It would suit people with an intermediate level of marketing and technology skills.

Throughout this short course students will be guided through:

  • The importance of social media
  • The importance of the Facebook pixel and retargeting
  • The major difference between boosting posts and using Ads Manager
  • The algorithm and Facebook funnel
  • The components of a successful ad
  • Laser targeting your audience (creating a saved, custom and lookalike audience)
  • Navigating through Business Manager
  • Analysing the results of your ad
  • Scaling your successful ad
  • Creating an ad

Students will leave this course with a LIVE Facebook ad for their business.

It would benefit students to have previously completed our Small Business Marketing courses.

Please note this is a BYOD (bring your own device) short course with hands on support from the facilitator.

Course outcome:

Statement of Participation

Ways to study
20 Oct 2022
8 weeks
Part time 1 night per week
Mixed mode
  • Full fee: $325

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Create and Manage Facebook Advertising for Small Business (NONAC08106)

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Create and Manage Facebook Advertising for Small Business

Payment Options

How can I pay for this course?

No matter what your circumstances, TAFE Queensland has a payment option to suit you. If you are unsure of what’s right for you, get in touch. We’re here to help. 

Payment plan

If you have difficulty paying for the full cost of a course upfront, you may be eligible for a payment plan.

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Upfront payment

This may be the full fee for the course, or the student contribution amount if you are eligible for a subsidy or concession.

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Important Information

Read this before applying

Entry requirements

There are no formal entry requirements for this course.

Selection criteria
  • You must have an existing Facebook business page.
  • You must have Ads Manager and Business Manager set up.
  • You must be confident using a laptop/device as computer skills are a must for this course.
Resources required

Classroom delivery

  • BYOD (bring your own laptop/device) to use for each lesson.
  • Portable Wi-Fi would be an advantage; however there is Wi-Fi available on campus.
  • Bring pen and paper for note taking.

Mixed mode delivery
You will need:

  • a personal computer or laptop to participate actively in this course. The computer must have speakers, a microphone and internet access (webcam optional).
  • a quiet and ergonomically correct work area to participate actively in this course with no or little distractions.
  • a pen and paper for taking notes.
  • You will receive by email a Zoom meeting link in the days leading up to the first lesson. This won’t be provided on enrolment.
  • You do not need a Zoom app or licence to attend the lessons, you can join using the URL (web link) the teacher provides if you prefer.
Need to know

For privacy reasons - Online lessons are not to be recorded or photographed by attendees and sessions are not to be shared on any other platform. 
Online lessons are also not recorded by facilitators.


University pathways

If you want to go on to further study at university, TAFE Queensland has a pathway option to get you there. In many cases, completing one of our diplomas may give you a full year of credit towards a degree with one of our partner universities.

Learn more about University Pathways

  • James Cook University
  • Southern Cross University
  • University of Canberra
  • Griffith University
  • Queensland University of Technology
  • Federation University
  • University of Southern Queensland

How to Apply

Direct application

If you're ready to get started, simply hit the Apply Now button on your preferred course information page and get your application underway online. 

Course Disclaimer

All information was accurate at time of publication, however TAFE policies, tuition fees and course content is subject to change without notice. Course commencement is dependent on sufficient enrolment numbers. Timetable information is subject to change prior to commencement and/or during the duration of your course.