Unit code: 9757

Unit code: 9758

Unit code: 9701

Unit description: Before the student can embark on a creative career there are some key questions which need answering. What is creativity? Where does it come from? Is creativity an unpredictable, transient state or can it be purposefully induced? How will a creative life likely differ from the norm? This unit aims to focus the student on the exploration of creativity from the inside out; to delve into the student's own creative processes and expectations of a life in the creative industries, while exploring creativity and inspiration from an objective viewpoint, by examining creativity from both Western and Eastern perspectives through the lives and careers of influential creative mentors. The unit introduces the student to academic research processes and practices, which align with self-exploration and reflection, clarifying a clear goal towards a fulfilling and successful creative career. In this way this unit is the precursor to The Creative Career core unit.

Unit code: 9762

Unit code: 9756

Unit code: 9764

Unit code: 9706

Unit description: The Creative Industries requires graduates to work within a project environment and respond to clients in an ethical, professional and efficient manner. This unit provides students with the understanding and practical application of the attributes, principles, skills and documentation required in the planning, management, organisation and administration of commercial projects. It continues learning approaches from previous core units, again encouraging the analysis of project management principles through research into exemplar real world projects and applying these to student-generated concepts. The unit also progresses the student towards the academic independence required in the two final Creative Project units related to their major.

Unit code: 9767

Unit code: 9760

Unit code: 9702

Unit description: Creative Project 1 focuses on the independent conceptualisation, planning and realisation of a student-generated major work in their creative field. The unit aims to introduce the student to working independently as a freelance creative, applying all principles and skills gained from previous core units in a large-scale public work. This is a unit that promotes occasional academic supervision, rather than routine teacher-led learning and is intended to pave the way towards independent modes of learning which are crucial in the industry and at traditional post graduate academic levels.

Unit code: 9766

Unit code: ELE1M

Unit code: 9761

Unit code: 9703

Unit description: Creative Project 2 builds upon Creative Project 1 focusing on the independent conceptualisation, planning and realisation of a student-generated major work in their creative field. The unit further supports the student as independent learners aiming to become a freelance creative, applying all principles and skills gained from previous core units in a large-scale public work. Creative Project 2 promotes occasional academic supervision, rather than routine teacher-led learning and is intended to pave the way towards independent modes of learning which are crucial in the industry and at traditional post graduate academic levels.

Unit code: 9765

Unit code: ELE2M

Unit code: 9759

Unit code: 9700

Unit description: What defines a creative career? And what defines success in the creative industries? At the heart of a successful, creative career there are key business principles and processes that the student must understand and successfully implement in order to manifest commercial success in alignment with a creative vision. In this unit the student is introduced to these principles and practices through a series of individual and collaborative, creative scenarios. The aim is to familiarise the student with standard business practices, concepts of business ethics, problem solving, networking, brainstorming, collaborative decision making and persuasive communication techniques, in an exciting and creative work environment. The unit promotes independent creative thinking and group discussion and further aims to develop concepts explored in The Creative Life unit into tangible, practical processes.

Unit code: 9704

Unit description: Creative Project 3 is the continuation of units focusing on the independent conceptualisation, planning and realisation of a student-generated major work in their creative field. The unit aims to introduce the student to working as part of a creative team, applying all principles and skills gained from previous core units in a large-scale public work. This is a unit that promotes occasional academic supervision, rather than routine teacher-led learning and is intended to pave the way towards independent modes of learning which are crucial in the industry and at traditional post graduate academic levels.

Unit code: ELE3M

Unit code: 9705

Unit description: Creative Project 4 further builds upon Creative Project 3 in the creation of student-generated major work in their creative field. The strong focus of the unit is to work as part of a collaborative creative team, applying all principles and skills gained from previous studies in a large-scale public work. This is a unit that promotes occasional academic supervision, rather than routine teacher-led learning and is intended to pave the way towards independent modes of learning which are crucial in the industry and at traditional post graduate academic levels.

Unit code: 9763

Unit code: 9707

Unit description: A successful creative career can be broken down into a series of individual creative endeavours that attract public attention and approval. Each of these undertakings requires conceptualising and planning. However, publicity cannot succeed without effective marketing. This unit aims to introduce students to marketing principles and practical marketing strategies within creative contexts. It allows for some independence within a guided learning environment, allowing the student to conceptualise, analyse, plan and instigate marketing strategies for simulated and real world scenarios, as part of a multi-disciplinary creative team. The unit promotes the use of traditional, modern digital and social media and is aligned with a common focus on technology across concurrent major units. It is the last core unit that focuses on a single aspect of career planning and business practice in the creative industries and progresses towards a more holistic and independent approach to learning in Project Management.

Unit code: ELE4M