At a glance
Have a website and social media but not getting the traction you expect?
COURSE OUTCOME
Statement of Participation
Course overview
Are you new to online promotion and advertising and simply don’t know what to do? Or perhaps, you already have a website and a social media presence that doesn’t seem to be working?
Just being online or having a business social media presence doesn't normally mean automatic success. Your online activities, not unlike any other marketing activity must generate a suitable return and this program is designed to help you understand how you can do it.
The “Basics of Online Promotion and Social Media” course is available as either a standalone course, or as part of our Small Business Marketing: Bundle. With a duration of 3 weeks, this course introduces the what, where, when, who, how and most importantly the why of online promotion.
Have you heard of the following; SEO, SEM, PPC, Blog, Keyword, Google Ads, PageRank, Backlink, EDM, Boosted Post, SnapAds or even Hashtag? Do you really know what these mean? More importantly would you like to learn why and how these tools help to build a better online presence for your business? Each of the sessions in this program aim at demystifying and providing some basic practical experience in the complex world of online promotion.
Then there is social media! For businesses, social media promotion — when used correctly, can help build your brand and assist you in developing a loyal client or customer base. Using social media for business is different to using it personally, and this program also provides some basic hands-on practical opportunities dedicated to training those in attendance some of the strategies used by social media marketers. Effective social media promotion is not just for big business. Did you know that of the three million plus business pages on Facebook, more than 50% of these are manage by people in small businesses? Be introduced to the power of social media and how this can be used to continue your online influence.
If you ready to explore how an effective website, appropriate online promotion and relevant social media will improve your businesses market influence, the “Basics of Online Promotion and Social Media” is just for you.
Please note: This is a beginner course only, students that have already used Facebook to manage and undertake campaigns or already understand how to use Google Ads or Adwords will not find this course meets their needs.
This short course is non-accredited therefore is not registered with the National Training Register.
Ways to study
Studying on campus is a great way to enjoy the benefits of face-to-face education in a way that is far removed from a typical school. No matter which campus you choose, you know that you will be learning in an adult environment where you will be respected and nurtured. Attend a campus to learn face-to-face with a teacher in one of our learning spaces; such as a classroom, workshop, laboratory or simulated environments, or interact with teachers using real-time video or web conference tools. Learn more
What you need to know about studying on campus
Courses delivered on campus may have a combination of online and classroom based learning. Students are expected to undertake additional personal study to complete the course requirements.
University pathways
If you want to go on to further study at university, TAFE Queensland has a pathway option to get you there. In many cases, completing one of our diplomas may give you a full year of credit towards a degree with one of our partner universities.
Learn more about university pathways
Payment options
No matter what your circumstances, TAFE Queensland has a payment option to suit you. If you are unsure of what's right for you, get in touch. We're here to help.
Upfront payment
This may be the full fee for the course, or the student contribution amount if you are eligible for a subsidy or concession.
Payment plan
If you have difficulty paying for the full cost of a course upfront, you may be eligible for a payment plan.
Important Information
Entry requirements
There are no formal entry requirements for this course.
Selection criteria
This is a beginner course only.
If you have already used Facebook to manage and undertake campaigns or already understand how to use Google Ads or Adwords, this course may not meet your needs.
Resources required
Classroom delivery
- Please bring a pen and paper for note taking and a USB stick.
- Students attending classes need to present their Confirmation of Enrolment to the car park attendant each week to be eligible for discounted parking.
Mixed mode delivery
You will need:
- a personal computer or laptop to participate actively in this course. The computer must have speakers, a microphone and internet access (webcam optional).
- a quiet and ergonomically correct work area to participate actively in this course with no or little distractions.
- a web based email account e.g. Yahoo, Hotmail, Gmail etc.
- a pen and paper for taking notes.
- You will receive by email a Zoom meeting link in the days leading up to the first lesson. This won’t be provided on enrolment.
- You do not need a Zoom app or licence to attend the lessons, you can join using the URL (web link) the teacher provides if you prefer.
Assessment Methods
Skill and knowledge assessments are an essential step in progressing through your course. You may be assessed in a number of ways while you are studying at TAFE Queensland, including observation, written assessment, questioning, portfolios, work samples, third-party feedback, and through recognition of prior learning. Read more about assessment methods.
Disclaimer
All information was accurate at time of publication, however TAFE policies, tuition fees and course content is subject to change without notice. Course commencement is dependent on sufficient enrolment numbers. Timetable information is subject to change prior to commencement and/or during the duration of your course.
How to apply
Recognition of Prior Learning (RPL) and credit transfers
Fast track your way to a formal qualification by earning credit for the things you already know. Getting recognition for the skills you've gained from the workplace or previous learning means less study time for you, and getting the paper to prove you're qualified a whole lot sooner. We can assess your skills, directly apply credits from previous successful study, and give you advanced standing in your course.
Get started with TAFE Queensland
If you have read and understood the student rules, refund policy, understand your fees and payment options, have a Unique Student Identifier (USI) and checked you meet the entry requirements and selection criteria for this course, you're ready to get started.
University pathways
If you want to go on to further study at university, TAFE Queensland has a pathway option to get you there. In many cases, completing one of our diplomas may give you a full year of credit towards a degree with one of our partner universities.
Learn more about university pathways 