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  • NONAC08101

Small Business Marketing Bundle

Non-accredited Short Course
At a glance

At a glance

This introductory short course designed for small business owners covers the foundation skills required to promote a small business through online promotion and social media.

COURSE OUTCOME

Statement of Participation

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Course overview

Course overview

 

It is a known fact that no business can survive unless it has customers. The questions are, who are your potential customers, how do they know about your business and what gives you a competitive edge over your competition?

This five session learning package is a combination of two short courses that are also available as standalone programs:

1. Promotion for Small Business

2. Basics of Online Promotion and Social Media

The first two sessions of this program are an introduction to the basic concepts of understanding the “marketing mix” and how that relates to you. Focusing on understanding who your target markets are, how they think and how this affects your approach.  

There is more to being successful than having a product and advertising it. During these sessions we will break down the 7 main components that all play a part in your success. We will spend time evaluating the strengths, weaknesses and influences on your business and how to work with these to help your business.

Once we have the understanding of these elements we will discuss the basics of traditional forms of promotions as well touch on your digital strategy.

During the second part of this course we will focus on Online Promotions and Social Media. Have you heard of the following; SEO, SEM, PPC, Blog, Keyword, Google Ads, PageRank, Backlink, EDM, Boosted Post, SnapAds or even Hashtag? Do you really know what these mean? More importantly would you like to learn why and how these tools help to build a better online presence for your business? Each of the sessions in this program aim at demystifying and providing some basic practical experience in the complex world of online promotion.

We will finish off discuss the basics of social media for business and how this can be used to support your overall marketing strategy.  

As this program is designed for both business owners and those in a position of building brand awareness it is also recommended as a professional development course.

This short course is non-accredited therefore is not registered with the National Training Register.

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Ways to study

Ways to study

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University pathways

If you want to go on to further study at university, TAFE Queensland has a pathway option to get you there. In many cases, completing one of our diplomas may give you a full year of credit towards a degree with one of our partner universities.

Learn more about university pathways
  • James Cook University
  • Southern Cross University
  • University of Canberra
  • Griffith University
  • Queensland University of Technology
  • Federation University
  • University of Southern Queensland
Payment options

Payment options

No matter what your circumstances, TAFE Queensland has a payment option to suit you. If you are unsure of what's right for you, get in touch. We're here to help.

Money IconUpfront payment

This may be the full fee for the course, or the student contribution amount if you are eligible for a subsidy or concession.

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Money IconPayment plan

If you have difficulty paying for the full cost of a course upfront, you may be eligible for a payment plan.

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Important Information
Important Information

Important Information


Entry requirements

There are no formal entry requirements for this course.

Resources required

Classroom delivery

  • Please bring a pen and paper for note taking and a USB stick.
  • Students attending classes need to present their Confirmation of Enrolment to the car park attendant each week to be eligible for discounted parking.

Mixed mode delivery
You will need:

  • a personal computer or laptop to participate actively in this course. The computer must have speakers, a microphone and internet access (webcam optional).
  • a quiet and ergonomically correct work area to participate actively in this course with no or little distractions.
  • a web based email account e.g. Yahoo, Hotmail, Gmail etc.
  • a pen and paper for taking notes.
  • You will receive by email a Zoom meeting link in the days leading up to the first lesson. This won’t be provided on enrolment.
  • You do not need a Zoom app or licence to attend the lessons, you can join using the URL (web link) the teacher provides if you prefer.

Need to know

Please note that this is an introductory course. If you have experience using Facebook to manage and undertake campaigns or already understand how to use Google Ads or Adwords this course may not be the most appropriate.

Assessment Methods

Skill and knowledge assessments are an essential step in progressing through your course. You may be assessed in a number of ways while you are studying at TAFE Queensland, including observation, written assessment, questioning, portfolios, work samples, third-party feedback, and through recognition of prior learning. Read more about assessment methods.

Disclaimer

All information was accurate at time of publication, however TAFE policies, tuition fees and course content is subject to change without notice. Course commencement is dependent on sufficient enrolment numbers. Timetable information is subject to change prior to commencement and/or during the duration of your course.

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How to apply

How to apply

Recognition of Prior Learning (RPL) and credit transfers


Fast track your way to a formal qualification by earning credit for the things you already know. Getting recognition for the skills you've gained from the workplace or previous learning means less study time for you, and getting the paper to prove you're qualified a whole lot sooner. We can assess your skills, directly apply credits from previous successful study, and give you advanced standing in your course.

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Get started with TAFE Queensland

If you have read and understood the student rules, refund policy, understand your fees and payment options, have a Unique Student Identifier (USI) and checked you meet the entry requirements and selection criteria for this course, you're ready to get started.

University pathways

If you want to go on to further study at university, TAFE Queensland has a pathway option to get you there. In many cases, completing one of our diplomas may give you a full year of credit towards a degree with one of our partner universities.

Learn more about university pathways
  • James Cook University
  • University of Queensland
  • University of Canberra
  • Federation University
  • Griffith University
  • Queensland University of Technology
  • University of Southern Queensland