At a glance
This introductory short course designed for small business owners covers the foundation skills required to promote a small business through online promotion and social media.
COURSE OUTCOME
Statement of Participation
Course overview
It is a known fact that no business can survive unless it has customers. The questions are, how do your potential customers know about your business and what gives you a competitive edge over your competition? The answer is marketing – and a major step is understanding that marketing is much more than traditional advertising and that any promotional activity is required to generate a suitable return.
This five session learning package is a combination of two short courses that are also available as standalone programs:
1. Promotion for Small Business
2. Basics of Online Promotion and Social Media
The first two sessions of this program (weeks 1 and 2) introduce the basic concepts of marketing to small business operators in order for the best promotional opportunities to be determined. Learn how you can define and best reach your real customers! The knowledge and skills you gain will be invaluable and could save you from costly mistakes that result from using the incorrect promotional medium. Sessions three and four (weeks 3 and 4) then introduce the what, where, when, who, how and most importantly the why of online promotion.
Have you heard of the following; SEO, SEM, PPC, Blog, Keyword, Google Ads, PageRank, Backlink, EDM, Boosted Post, SnapAds or even Hashtag? Do you really know what these mean? More importantly would you like to learn why and how these tools help to build a better online presence for your business? Each of the sessions in this program aim at demystifying and providing some basic practical experience in the complex world of online promotion.
Session five (week 5) is dedicated to social media. For businesses, social media promotion - when used correctly, can help build your brand and assist you in developing a loyal client or customer base. Using social media for business is different to using it personally, and this session also provides some basic hands-on practical opportunities dedicated to training those in attendance some of the strategies used by social media marketers. Effective social media promotion is not just for big business.
As this program is designed for both business owners and those in a position of building brand awareness it is also recommended as a professional development course.
This short course is non-accredited therefore is not registered with the National Training Register.
Ways to study
Studying on campus is a great way to enjoy the benefits of face-to-face education in a way that is far removed from a typical school. No matter which campus you choose, you know that you will be learning in an adult environment where you will be respected and nurtured. Attend a campus to learn face-to-face with a teacher in one of our learning spaces; such as a classroom, workshop, laboratory or simulated environments, or interact with teachers using real-time video or web conference tools. Learn more
What you need to know about studying on campus
Courses delivered on campus may have a combination of online and classroom based learning. Students are expected to undertake additional personal study to complete the course requirements.
University pathways
If you want to go on to further study at university, TAFE Queensland has a pathway option to get you there. In many cases, completing one of our diplomas may give you a full year of credit towards a degree with one of our partner universities.
Learn more about university pathways
Payment options
No matter what your circumstances, TAFE Queensland has a payment option to suit you. If you are unsure of what's right for you, get in touch. We're here to help.
Upfront payment
This may be the full fee for the course, or the student contribution amount if you are eligible for a subsidy or concession.
Payment plan
If you have difficulty paying for the full cost of a course upfront, you may be eligible for a payment plan.
Important Information
Entry requirements
There are no formal entry requirements for this course.
Resources required
Classroom delivery
- Please bring a pen and paper for note taking and a USB stick.
- Students attending classes need to present their Confirmation of Enrolment to the car park attendant each week to be eligible for discounted parking.
Mixed mode delivery
You will need:
- a personal computer or laptop to participate actively in this course. The computer must have speakers, a microphone and internet access (webcam optional).
- a quiet and ergonomically correct work area to participate actively in this course with no or little distractions.
- a web based email account e.g. Yahoo, Hotmail, Gmail etc.
- a pen and paper for taking notes.
- You will receive by email a Zoom meeting link in the days leading up to the first lesson. This won’t be provided on enrolment.
- You do not need a Zoom app or licence to attend the lessons, you can join using the URL (web link) the teacher provides if you prefer.
Need to know
Please note that this is an introductory course. If you have experience using Facebook to manage and undertake campaigns or already understand how to use Google Ads or Adwords this course may not be the most appropriate.
Assessment Methods
Skill and knowledge assessments are an essential step in progressing through your course. You may be assessed in a number of ways while you are studying at TAFE Queensland, including observation, written assessment, questioning, portfolios, work samples, third-party feedback, and through recognition of prior learning. Read more about assessment methods.
Disclaimer
All information was accurate at time of publication, however TAFE policies, tuition fees and course content is subject to change without notice. Course commencement is dependent on sufficient enrolment numbers. Timetable information is subject to change prior to commencement and/or during the duration of your course.
How to apply
Recognition of Prior Learning (RPL) and credit transfers
Fast track your way to a formal qualification by earning credit for the things you already know. Getting recognition for the skills you've gained from the workplace or previous learning means less study time for you, and getting the paper to prove you're qualified a whole lot sooner. We can assess your skills, directly apply credits from previous successful study, and give you advanced standing in your course.
Get started with TAFE Queensland
If you have read and understood the student rules, refund policy, understand your fees and payment options, have a Unique Student Identifier (USI) and checked you meet the entry requirements and selection criteria for this course, you're ready to get started.
University pathways
If you want to go on to further study at university, TAFE Queensland has a pathway option to get you there. In many cases, completing one of our diplomas may give you a full year of credit towards a degree with one of our partner universities.
Learn more about university pathways 