This introductory short course designed for small business introduces the basic concepts of marketing to small business operators in order for the best promotional opportunities to be determined.
Statement of Participation
It is a known fact that no business can survive unless it has customers. The questions are, who are your potential customers, how do they know about your business and what gives you a competitive edge over your competition?
This program is an introduction to the basic concepts of understanding the “marketing mix” and how that relates to you. Focusing on understanding who your target markets are, how they think and how this affects your approach.
There is more to being successful than having a product and advertising it. During these sessions we will break down the 7 main components that all play a part in your success. We will spend time evaluating the strengths, weaknesses and influences on your business and how to work with these to help your business.
Once we have the understanding of these elements we will discuss the basics of traditional forms of promotions as well touch on your digital strategy. The “Promotion for Small Business” course also acts as a precursor to the Basics of Online Promotion and Social Media program also available at TAFE Queensland.
As this program is designed for both business owners and those in a position of building brand awareness it is also recommended as a professional development course.
This short course is non-accredited therefore is not registered with the National Training Register.
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There are no formal entry requirements for this course.
Mixed mode delivery
You will need:
Skill and knowledge assessments are an essential step in progressing through your course. You may be assessed in a number of ways while you are studying at TAFE Queensland, including observation, written assessment, questioning, portfolios, work samples, third-party feedback, and through recognition of prior learning. Read more about assessment methods.
All information was accurate at time of publication, however TAFE policies, tuition fees and course content is subject to change without notice. Course commencement is dependent on sufficient enrolment numbers. Timetable information is subject to change prior to commencement and/or during the duration of your course.
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