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  • NONAC08106

Create and Manage Facebook Advertising for Small Business

Non-accredited short course
At a glance

At a glance

This short course is designed for small businesses to learn how to create and manage their own Facebook advertising campaigns. This course would suit people with an intermediate level of marketing and technology skills.

COURSE OUTCOME

NONAC08106 Create and Manage Facebook Advertising for Small Business

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Course overview

Course overview

This short course is designed for small businesses to learn how to create and manage their own Facebook advertising.  It would suit people with an intermediate level of marketing and technology skills.

Throughout this short course students will be guided through:

  • The importance of social media
  • The importance of the Facebook pixel and retargeting
  • The major difference between boosting posts and using Ads Manager
  • The algorithm and Facebook funnel
  • The components of a successful ad
  • Laser targeting your audience (creating a saved, custom and lookalike audience)
  • Navigating through Business Manager
  • Analysing the results of your ad
  • Scaling your successful ad
  • Creating an ad

Students will leave this course with a LIVE Facebook ad for their business.

It would benefit students to have previously completed our Small Business Marketing courses.

Please note this is a BYOD (bring your own device) short course with hands on support from the facilitator.

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Ways to study

Ways to study

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University pathways

If you want to go on to further study at university, TAFE Queensland has a pathway option to get you there. In many cases, completing one of our diplomas may give you a full year of credit towards a degree with one of our partner universities.

Learn more about university pathways
  • James Cook University
  • University of Queensland
  • University of Canberra
  • Griffith University
  • Queensland University of Technology
  • University of Southern Queensland
Payment options

Payment options

No matter what your circumstances, TAFE Queensland has a payment option to suit you. If you are unsure of what's right for you, get in touch. We're here to help.

Money IconUpfront payment

This is the total amount you need to pay when you enrol. This may be the full fee for the course, or the student contribution amount if you are eligible for a subsidy or concession.

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Money IconPayment plan

If you have difficulty paying for the full cost of a course upfront, you may be eligible for a payment plan.

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Important Information
Important Information

Important Information


Selection criteria

  • Students must have an existing Facebook business page.
  • Students must have Ads Manager and Business Manager set up.
  • Students must be confident using their laptop/device as computer skills are a must for this course.

Resources required

  • BYOD (bring your own laptop/device) to use for each lesson.
  • Portable Wi-Fi would be an advantage; however there is Wi-Fi available on campus.
  • Bring pen and paper for note taking.

Assessment Methods

Skill and knowledge assessments are an essential step in progressing through your course. You may be assessed in a number of ways while you are studying at TAFE Queensland, including observation, written assessment, questioning, portfolios, work samples, third-party feedback, and through recognition of prior learning. Read more about assessment methods.

Disclaimer

All information was accurate at time of publication, however TAFE policies, tuition fees and course content is subject to change without notice. Course commencement is dependent on sufficient enrolment numbers. Timetable information is subject to change prior to commencement and/or during the duration of your course.

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How to apply

How to apply

Recognition of Prior Learning (RPL) and credit transfers


Fast track your way to a formal qualification by earning credit for the things you already know. Getting recognition for the skills you've gained from the workplace or previous learning means less study time for you, and getting the paper to prove you're qualified a whole lot sooner. We can assess your skills, directly apply credits from previous successful study, and give you advanced standing in your course.

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Get started with TAFE Queensland

If you have read and understood the student rules, refund policy, understand your fees and payment options, have a Unique Student Identifier (USI) and checked you meet the entry requirements and selection criteria for this course, you're ready to get started.

University pathways

If you want to go on to further study at university, TAFE Queensland has a pathway option to get you there. In many cases, completing one of our diplomas may give you a full year of credit towards a degree with one of our partner universities.

Learn more about university pathways
  • James Cook University
  • University of Queensland
  • University of Canberra
  • Griffith University
  • Queensland University of Technology
  • University of Southern Queensland