The initial brief for the students was to incorporate the brands under the close-knit HTG family of businesses that employs people predominately on the Gold Coast as well as across the globe. Guided by organisational values, the students had to create a campaign with multiple assets aimed at an audience aged 20 – 35 years.
The students created an array of different campaign ideas based on their creativity and personality that aligned to the bold and innovative values of HTG.
Danielle Norton-Smith, Group Development Manager for HTG stated that this recruitment project was conceived after a personal tour of the TAFE Queensland Coomera campus.
“I realised after viewing the amazing facilities at Coomera and meeting some of the students that we can build on the experience and skills to fulfil a business need, yet at the same time allow the talented students to put their creativity to the test in a real-life scenario,” she said.
“We have been blown away by the level of professionalism of the student’s confidence and creativity in their final artwork submissions."
"Our organisation is always looking for outstanding employees and our culture is to recognise and celebrate our team members and company successes. We thought that this collaborative project with TAFE Queensland instils what we do each day; we don’t just pay lip service to our culture, we live and breathe it."
The creativity displayed by the students was vastly different, taking bold steps to create the perfect pitch yet trying to remain true to the brands and values of the company.
“We gave the students feedback on their presentations on what worked well as well as areas of improvement that would grow their confidence and creativity in a positive way,” said Mrs Norton-Smith.
The winning students' work, from Meg Zilschke and Pedro Queiroz, will be integrated into HTG’s recruitment campaign.
Meg's presentation focused on the basic psychological needs of enjoyment, belonging, freedom and empowerment and built the connection of her artwork to the client’s values.
“It was an awesome experience for such a forward thinking company to commit to investing in learning and offer real-life opportunities for development to the next generation,” said Meg.
Mrs Norton-Smith thought that Meg’s presentation challenged their thinking about their recruitment strategies by using imagery in an unusual way but remained aligned to the organisations values.
Cate Hammond's quircky meme presentation also captured the Directors interest and they will be working with Cate to test the market in an out of the box social media engagement campaign.