Gold Coast production company Glass Media Group partnered with TAFE Queensland to produce five commercials which feature over 100 local high school students from All Saints Anglican School, Aquinas College, Livingstone College, Miami State High School, and Pimpama State Secondary College.
Now in its third year, the ‘Stop Bullying Now’ campaign has produced a total of 12 anti-bullying commercials which aim to increase awareness by putting a spotlight on the bullying occurring in our high schools as well as spark conversations around the ever-evolving epidemic.
TAFE Queensland screen and media student Emmanuelle Bryant said the commercials are hard hitting, emotionally captivating, and have a clear message about the effects of bullying.
“The ads produced by my peers and I not only focus on the negative impact of bullying but also the positive side around standing up for one another,” said Emmanuelle.
“When we were given the opportunity to pitch a concept I knew I wanted to create something meaningful and authentic which does not involve overly dramatised fiction; so I came up with the idea to capture students’ real testimonials about their experience with bullying – whether it’s from a bully, bystander or bullied perspective."
Emmanuelle is firmly against victim blaming and believes the responsibility is often placed on the ability of the bullied to be resilient or the on the bystander to speak up.
“My concept is an invitation to introspection about our individual actions, words and attitudes towards another, especially when we are about to cross that line that could hurt another person,” she said.
“It was extremely humbling to work with such talented and committed kids and directing my first concept during my first semester of studies at TAFE is exceptional and I am grateful for the opportunity to work on a project that will have a positive impact on local schools and the community.”
The Coomera campus student is most looking forward to seeing the audience reactions at the premiere when they see the ads for the first time to find out if she achieved the response she hoped for.
This series of commercials particularly pull on the heart strings of viewers and provoke tearful emotions in a gentle manner for use in television broadcast, social media platforms and live events
Stop Bullying Now Founder and Executive Producer, Christopher Boyd, said working with the film students from TAFE Queensland has been seamless and their level of professionalism and skills are paramount.
“We’ve really raised the bar in 2019 which was quite an achievement due to the success and impact of the 2017 and 2018 campaigns. The 2019 campaign really is groundbreaking and that is in no small part due to the enormous input, creativity and talent from the TAFE and high school students,” said Chris.
“All of our students are extremely brave to take on such subject matter and own it, we hope that campaigns like ours will help lead the change, not just because of the great messages it delivers, but also in the way it's made.”
Over 30 screen and media students from TAFE Queensland had the opportunity to work on the campaign which not only gives them real-world experience but also provides industry links and connections for their future careers.
TAFE Queensland General Manager on the Gold Coast, Karen Dickinson said TAFE Queensland is proud to be involved in this on-going project to stop bullying in our schools and workplaces.
“It has been exciting to see our screen and media students create outstanding work for this important campaign, under the professional guidance of Christopher Boyd and his team,” said Karen.
“Our students are making a positive difference to our local community by creating these impactful and genuine conversation starters in order to stop bullying.”
Ms Dickinson said she is thrilled to see students using their TAFE Queensland training and skills to help spread the word about bullying.
“To have their hard work viewed on the big screen at an exclusive premier launch is a proud moment for each and every one of them,” she said.
For more information on the campaign go to stopbullyingnow.com.au.