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Marketing is what gets your business seen. It is an incredibly broad discipline and there’s so much to learn, but starting with some fundamentals at TAFE Queensland could have a huge impact on your bottom line.

As a small business owner, one of the most important skills you need to develop is how to effectively market your products and services. Marketing is what gets your business seen, remembered, and kept top-of-mind by your target market.

Marketing is an incredibly broad discipline and there’s so much to learn, but starting with some fundamentals could have a huge impact on your bottom line. Here’s five micro-credentials from TAFE Queensland that will help you tell the world about your business.

#1 Desktop Publishing Essentials

Have you ever seen a great piece of advertising and wished you could create the same quality materials for your own business? Great design requires a range of creative and technical skills, but the underlying principles can be learned by anyone. Originally used exclusively for print publications, desktop publishing is now used for a variety of different formats including digital and online. This course will get you started on the road to creating professional promotional material using Adobe Creative Design software to set your business apart from everyone else.

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#2 Canva Essentials for Social Media Success

Canva makes creating advertising easy. The platform is a true-blue Aussie creation and offers anyone who wants to make something look professional a quick, drag-and-drop design solution. This course will give you guidance on how to use Canva to create stand-out visuals that will make your content pop.

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#3 LinkedIn for Business Success

LinkedIn remains Australia’s most popular professional networking tool with four million users in Australia and over 400 million users globally. Like with any tool there's a right way and a wrong way to leverage it for your business. This course will show you the right way to use LinkedIn to help your business succeed.

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#4 Wordpress Essentials

If your business doesn't have a website, can you even call it a business? Your customers certainly won’t be able to find you, connect with you, or make a purchase without a functioning website. The events of 2020 have shown us that having a web presence is more vital now than ever. With this short course you can learn the fundamentals of Wordpress and build your webpage or blog to give prospective customers the information they need.

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#5 Social Media Marketing Essentials

Australians spend around 120 minutes on social media every day scrolling, swiping and tapping their way through seemingly endless amounts of content. But just like everything else you do in business, using social media needs to be strategic. How should you use it? What channels should you be using? And what sort of content should you be sharing with your audience? Learn how to take control of this important medium and drive results for your business.

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Find out how you can maximise your business skills with our full range of industry-recognised micro-credentials.

View all micro-credential courses