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NONAC02061
Use artificial intelligence (AI) to plan, create and manage marketing content more efficiently.
This practical, hands-on workshop introduces you to using artificial intelligence to support marketing and content creation. You learn how to develop structured prompts, generate platform-specific content, repurpose ideas across multiple channels, and build a simple content calendar. The workshop focuses on practical tools and techniques that help create consistent, high-quality marketing content more efficiently.
This is the total course fee. Read more about student loans and payment plans.
This workshop provides a practical introduction to using AI tools to support marketing and content systems.
You will learn how to create effective prompt templates, develop platform-specific social media posts, repurpose content across multiple formats, and plan structured content calendars. The workshop explores how AI can assist with common marketing tasks such as writing social posts, generating ideas, planning campaigns, and analysing performance results. You will also learn how to review AI-generated content for accuracy, maintain brand voice consistency, and avoid common issues such as generic or repetitive content. By the end of the workshop, you will have developed a practical “Content Kit” including prompt templates, messaging pillars and a simple content calendar that can be implemented immediately in your organisation.
This workshop focuses on practical marketing applications rather than advanced technical AI development.
Statement of Participation
You'll learn face to face with a teacher in a classroom or simulated workplace environment. You may access learning materials through our online learning management system Connect. Learn more
View comparison chart
| CAMPUS | STUDY MODE | START DATE | DURATION | WORKLOAD | WHAT YOU'LL PAY |
|---|---|---|---|---|---|
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Cairns
|
On Campus
|
24 Jul 2026
|
8 hours
|
2 consecutive Fridays 9am - 1pm
|
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CairnsOn Campus
START DATE
The date the course starts. Apply early as intakes fill up quickly.
24 Jul 2026
DURATION
The total length of time it takes to complete the course.
8 hours
Workload
The average amount of time students will need to allocate to study each week.
2 consecutive Fridays 9am - 1pm
WHAT YOU'LL PAY
Class format
Some courses include classes at scheduled times while others can be completed in your own time.
Teacher-led, Scheduled
VIRTUAL CLASS
Scheduled online classes using video conferencing software (such as Zoom).
No
ASSESSMENT
The primary location assessments will take place. Some courses also require vocational placement.
On-Campus
TEACHER COMMS
The different ways you can contact your teacher throughout the course.
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No matter what your circumstances, TAFE Queensland has a payment option to suit you. If you are unsure of what’s right for you, get in touch. We’re here to help.
If you have difficulty paying for the full cost of a course upfront, you may be eligible for a payment plan.
Learn moreThis may be the full fee for the course, or the student contribution amount if you are eligible for a subsidy or concession.
Learn moreOn campus
You will require access to a laptop with internet capability.
Online
You will require access to a computer with Zoom access.
If you're ready to get started, simply hit the Apply Now button on your preferred course information page and get your application underway online.
All information was accurate at time of publication, however TAFE policies, tuition fees, available subsidies, and course content is subject to change without notice. Course commencement is dependent on sufficient enrolment numbers. Timetable information is subject to change prior to commencement and/or during the duration of your course.
