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Starting and Managing a Small Business

Non-accredited Short Course

Learn the fundamentals of small business management.

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NEXT INTAKE On campus: Southport Start date: 20 Apr 2023 Duration: 5 weeks
Full Fee

Course overview

This course covers all the must-know essentials that can make or break a small business including understanding your vision and working through the processes to achieve this.

It is an informational course covering such areas as:

  • Introduction to small business

What does it mean to be in small business? Reflect on the emotions behind your decision to become a business owner and what responsibilities you will have. We should start with an end goal in mind, and understanding the value of a business can help you if one of your objectives is to buy or sell a business. 

  • Setting out a business plan framework

We will spend time evaluating the strengths, weaknesses and influences on your business and how to work with these to help your business.

  • Financial planning

How will you fund your business? How will you plan for the future? What is a good debt ration?

  • Marketing and promotions

We will focus on connecting you to your potential customers. Starting with an introduction to the basic concepts of understanding the “marketing mix” and how that relates to you. Focusing on understanding who your target markets are, how they think and how this affects your approach. 

There is more to being successful than having a product and advertising it. During these sessions we will break down the 7 main components that all play a part in your success.

Once we have the understanding of these elements, we will discuss the basics of traditional forms of promotions as well touch on your digital strategy. We will bring this marketing section together with a focus on Online Promotions and Social Media and how this can be used to support your overall marketing strategy. 

  • The customer

We all want happy repeat customers but what if they are not! What are your responsibilities as the business owner?

  • Human resources

It is difficult to grow a business on your own and at some point you may consider getting help. What are the things to consider?

  • Behind the business

Taxation - as a business owner you are responsibility for the collection, accounting and payment of applicable government regulated contributions to employee, state and federal revenues. We will discuss the terminologies and how they may need to be considered within your business.  It is also important to understand the law as it relates to you. The criteria where a business is legally required to stand by its promise and the importance of making an agreement with the person of authority. Making sure you have the right insurances in place to protect you and your business.

During this course we give you the guidance to work on your own business plan and bring all of the critical elements together to enable you to take a step by step approach starting and managing your own small business.

Course outcome:

Statement of Participation

Ways to study
20 Apr 2023
5 weeks
10.00am - 2.00pm
  • Full fee: $365

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Starting and Managing a Small Business (NONAC08017)

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Starting and Managing a Small Business

Payment Options

How can I pay for this course?

No matter what your circumstances, TAFE Queensland has a payment option to suit you. If you are unsure of what’s right for you, get in touch. We’re here to help. 

Payment plan

If you have difficulty paying for the full cost of a course upfront, you may be eligible for a payment plan.

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Upfront payment

This may be the full fee for the course, or the student contribution amount if you are eligible for a subsidy or concession.

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Important Information

Read this before applying

Entry requirements

There are no formal entry requirements for this course.

Resources required

Classroom Delivery

  • Please bring a pen and notebook.
  • Work books and handouts are supplied.
  • Students need to present their Confirmation of Enrolment to the car park attendant each week to be eligible for discounted parking.

Mixed Mode Delivery

  • a personal computer or laptop to participate actively in this course. The computer must have speakers, a microphone and internet access (webcam optional).
  • a quiet and ergonomically correct work area to participate actively in this course with no or little distractions.
  • a web based email account e.g. Yahoo, Hotmail, Gmail etc.
  • a pen and paper for taking notes.
  • You will receive, by email, a Zoom meeting link in the days leading up to the first lesson. This won’t be provided on enrolment. Please note: you do not need a Zoom app or licence to attend the lessons, you can join using the URL (web link) provided in the email.
Need to know

Course commencement is subject to minimum enrolment numbers.

For privacy reasons - TAFE Queensland Gold Coast online lessons are not to be recorded or photographed by attendees and sessions are not to be shared on any other platform. 
Online lessons are also not recorded by facilitators.


University pathways

If you want to go on to further study at university, TAFE Queensland has a pathway option to get you there. In many cases, completing one of our diplomas may give you a full year of credit towards a degree with one of our partner universities.

Learn more about University Pathways

  • James Cook University
  • Southern Cross University
  • University of Canberra
  • Griffith University
  • Queensland University of Technology
  • University of Southern Queensland

How to Apply

Direct application

If you're ready to get started, simply hit the Apply Now button on your preferred course information page and get your application underway online. 

Course Disclaimer

All information was accurate at time of publication, however TAFE policies, tuition fees and course content is subject to change without notice. Course commencement is dependent on sufficient enrolment numbers. Timetable information is subject to change prior to commencement and/or during the duration of your course.