This course covers all the must-know essentials that can make or break a small business including understanding your vision and working through the processes to achieve this.
It is an informational course covering such areas as:
- Introduction to small business
What does it mean to be in small business? Reflect on the emotions behind your decision to become a business owner and what responsibilities you will have. We should start with an end goal in mind, and understanding the value of a business can help you if one of your objectives is to buy or sell a business.
- Setting out a business plan framework
We will spend time evaluating the strengths, weaknesses and influences on your business and how to work with these to help your business.
How will you fund your business? How will you plan for the future? What is a good debt ration?
We will focus on connecting you to your potential customers. Starting with an introduction to the basic concepts of understanding the “marketing mix” and how that relates to you. Focusing on understanding who your target markets are, how they think and how this affects your approach.
There is more to being successful than having a product and advertising it. During these sessions we will break down the 7 main components that all play a part in your success.
Once we have the understanding of these elements, we will discuss the basics of traditional forms of promotions as well touch on your digital strategy. We will bring this marketing section together with a focus on Online Promotions and Social Media and how this can be used to support your overall marketing strategy.
We all want happy repeat customers but what if they are not! What are your responsibilities as the business owner?
It is difficult to grow a business on your own and at some point you may consider getting help. What are the things to consider?
Taxation - as a business owner you are responsibility for the collection, accounting and payment of applicable government regulated contributions to employee, state and federal revenues. We will discuss the terminologies and how they may need to be considered within your business. It is also important to understand the law as it relates to you. The criteria where a business is legally required to stand by its promise and the importance of making an agreement with the person of authority. Making sure you have the right insurances in place to protect you and your business.
During this course we give you the guidance to work on your own business plan and bring all of the critical elements together to enable you to take a step by step approach starting and managing your own small business.