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10904NAT

Diploma of Social Media Marketing

Be part of the next generation of social media and marketing experts with this diploma-level qualification. Develop the advanced skills and specialised knowledge to be ready to work in this fast-moving industry.

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Download Course Brochure
NEXT INTAKE Online Start date: 27 Feb 2023 Duration: Average course duration 12 months
STUDY LOCATIONS
WAYS TO STUDY Online
WHAT YOU'LL PAY
Full Fee
$5,455
Eligibility Calculator
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Course overview

Be part of the next generation of social media and marketing experts with this diploma-level qualification. Develop the advanced skills and specialised knowledge to be ready to work in this fast-moving industry.

According to the Australian Government's Job Outlook service, advertising and marketing professionals will be highly sought after, with very strong industry growth continuing to be forecast.

Establish your career in the industry by learning about the social media platforms and how to utilise them to benefit any business. Learn how to engage with a range of clients and stakeholders to tailor your social media and digital marketing design strategies and develop the skills to write engaging and effective content. You'll also learn management and leadership skills, as well as how to increase brand awareness and generate revenue.

At TAFE Queensland our teachers are industry trained experts in their field so you're guaranteed to receive relevant and up-to-date learning in line with current market trends.

Successful completion of this course will open up employment opportunities within the social media marketing industry, including social media manager and social media analyst.

What can I do?

  • Social Media Manager
  • Social Media Strategist
  • Social Media Coordinator
  • Social Media Community Manager

Course outcome:

10904NAT Diploma of Social Media Marketing

Industry skills and experience

Our experienced teaching staff are still heavily embedded in the digital media industry, so they know where the industry is headed and what skills employers are looking for.

Pathways to university

If you complete a TAFE Queensland diploma you can take advantage of our diploma-to-degree pathway options. Get in the fast lane and jump straight into the second year of a related bachelor’s degree at some of Australia’s top universities.

What you will study

The successful achievement of this qualification requires you to complete all core and 3 elective units from the list below. 

  • UNIT CODE
  • UNIT NAME

  • UNIT CODE
  • NAT10904001
    Plan, implement and manage content marketing
    UNIT CODE :
    NAT10904001
    Unit description :
  • UNIT NAME
  • Plan, implement and manage content marketing

  • UNIT CODE
  • SIRXMKT006
    Develop a social media strategy
    UNIT CODE :
    SIRXMKT006
    Unit description :
  • UNIT NAME
  • Develop a social media strategy

  • UNIT CODE
  • NAT10904002
    Plan, conduct and optimise organic social media marketing
    UNIT CODE :
    NAT10904002
    Unit description :
  • UNIT NAME
  • Plan, conduct and optimise organic social media marketing

  • UNIT CODE
  • NAT10904003
    Plan, manage and optimise paid social media advertising
    UNIT CODE :
    NAT10904003
    Unit description :
  • UNIT NAME
  • Plan, manage and optimise paid social media advertising

  • UNIT CODE
  • NAT10904004
    Establish, build and leverage a personal brand on social media
    UNIT CODE :
    NAT10904004
    Unit description :
  • UNIT NAME
  • Establish, build and leverage a personal brand on social media

  • UNIT CODE
  • NAT10904005
    Plan, implement and manage social media conversion strategies
    UNIT CODE :
    NAT10904005
    Unit description :
  • UNIT NAME
  • Plan, implement and manage social media conversion strategies

Ways to study
Show courses from
START DATES DURATION WORKLOAD WHAT YOU'LL PAY
27 Feb 2023
Average course duration 12 months
Online Self-Directed: Part time up to 2 units per intake. 12 weeks per intake
  • Full fee: $5,455
Apply
17 Apr 2023
Average course duration 12 months
Online Self-Directed: Part time up to 2 units per intake. 12 weeks per intake
  • Full fee: $5,455
Apply
29 May 2023
Average course duration 12 months
Online Self-Directed: Part time up to 2 units per intake. 12 weeks per intake
  • Full fee: $5,455
Apply

Enjoy the freedom and flexibility of choosing when and where you study. Direct your own learning with all your study materials online, allowing you to manage your own workload and fit your studies around your lifestyle. Access your learning space 24 hours a day, seven days a week and be supported by high-quality educators who are devoted to your outcomes. Learn more


For most Online Self-Directed courses study is structured into fixed intakes that have set durations of 12 weeks from the study commencement date. You will be able to access your learning materials from the first day of the study period. You must be enrolled to be able to access your learning materials. To ensure you can manage your study load, we recommend limiting your workload to no more than 2 units of competency per intake or the units required to complete a cluster/stage. For further information regarding Online Virtual Classroom please see the Important Information section of this course brochure. 

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Diploma of Social Media Marketing (10904NAT)

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Diploma of Social Media Marketing

COURSE CODE: 10904NAT
Payment Options

How can I pay for this course?

No matter what your circumstances, TAFE Queensland has a payment option to suit you. If you are unsure of what’s right for you, get in touch. We’re here to help. 

Payment plan

If you have difficulty paying for the full cost of a course upfront, you may be eligible for a payment plan.

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Upfront payment

This may be the full fee for the course, or the student contribution amount if you are eligible for a subsidy or concession.

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VET Student Loan - $16,788 cap

This is an interest-free personal loan from the Australian Government that provides eligible students access to capped funding to help pay for their studies.

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Important Information

Read this before applying

Entry requirements

There are no formal entry requirements for this course.

Selection criteria

While this qualification has no formal entry requirements, TAFE Queensland recommends that you:

  • complete the bksb to identify any learning support needs you may have;
  • have an understanding of basic business and marketing concepts, which may have been acquired through previous training or work experience;
  • be aged 16 years or older by the course commencement date. If you are aged between 16 - 17 years old, you will be required to complete a risk assessment before enrolling;
  • intermediate (Year 12 equivalent) literacy skills as study will involve reading a range of comprehensive learning texts, journals and articles, undertake a range of written assessments, undertake research activities and engage in online forums and discussions.
Resources required

It is recommended that you have access to a reliable internet connection to access TAFE Queensland's online learning system Connect, and a computer with up-to-date software, including Microsoft Office, Adobe Acrobat Reader and Adobe Flash Player. This equipment and software is available for use at all TAFE Queensland locations.

Need to know

When studying online it is strongly recommended students follow the order of study and enrol in no more than two units per intake or the units required to complete one cluster/stage, unless otherwise advised. 

Assessment Methods

Skill and knowledge assessments are an essential step in progressing through your course. You may be assessed in a number of ways while you are studying at TAFE Queensland, including observation, written assessment, questioning, portfolios, work samples, third-party feedback, and through recognition of prior learning. Read more about assessment methods.

Pathways

University pathways

If you want to go on to further study at university, TAFE Queensland has a pathway option to get you there. In many cases, completing one of our diplomas may give you a full year of credit towards a degree with one of our partner universities.

Learn more about University Pathways

  • James Cook University
  • Southern Cross University
  • University of Canberra
  • Griffith University
  • Queensland University of Technology
  • University of Southern Queensland

How to Apply

Direct application

If you're ready to get started, simply hit the Apply Now button on your preferred course information page and get your application underway online. 

Course Disclaimer

All information was accurate at time of publication, however TAFE policies, tuition fees and course content is subject to change without notice. Course commencement is dependent on sufficient enrolment numbers. Timetable information is subject to change prior to commencement and/or during the duration of your course.

Recognition of Prior Learning (RPL) and credit transfers

Fast track your way to a formal qualification by earning credit for the things you already know. We can assess your skills, directly apply credits from previous successful study, and give you advanced standing in your course.

Learn more

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