10904NAT

Diploma of Social Media Marketing

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WAYS TO STUDY Online

NEXT INTAKE Start date: 15 Sep 2025 Duration: Average course duration 18 months View all intakes

WHAT YOU'LL PAY

Full Fee

$5,970

Eligibility calculator

Course overview

Be part of the next generation of social media and marketing experts with this diploma-level qualification. Develop the advanced skills and specialised knowledge to be ready to work in this fast-moving industry.

According to the Australian Government's Job Outlook service, advertising and marketing professionals will be highly sought after, with very strong industry growth continuing to be forecast.

Establish your career in the industry by learning about the social media platforms and how to utilise them to benefit any business. Learn how to engage with a range of clients and stakeholders to tailor your social media and digital marketing design strategies and develop the skills to write engaging and effective content. You'll also learn management and leadership skills, as well as how to increase brand awareness and generate revenue.

At TAFE Queensland our teachers are industry trained experts in their field so you're guaranteed to receive relevant and up-to-date learning in line with current market trends.

Successful completion of this course will open up employment opportunities within the social media marketing industry, including social media manager and social media analyst.

What can I do?

Social Media Manager
Social Media Strategist
Social Media Coordinator
Social Media Community Manager

Course outcome:

10904NAT Diploma of Social Media Marketing

Industry skills and experience

Our experienced teaching staff are still heavily embedded in the digital media industry, so they know where the industry is headed and what skills employers are looking for.

Pathways to university

If you complete a TAFE Queensland diploma you can take advantage of our diploma-to-degree pathway options. Get in the fast lane and jump straight into the second year of a related bachelor’s degree at some of Australia’s top universities.

What you will study

The successful achievement of this qualification requires you to complete all core and 3 elective units from the list below.

UNIT CODE
UNIT NAME

UNIT CODE
NAT10904001

Plan, implement and manage content marketing

UNIT CODE :
NAT10904001

Unit description :
UNIT NAME
Plan, implement and manage content marketing

UNIT CODE
SIRXMKT006

Develop a social media strategy

UNIT CODE :
SIRXMKT006

Unit description :
UNIT NAME
Develop a social media strategy

UNIT CODE
NAT10904002

Plan, conduct and optimise organic social media marketing

UNIT CODE :
NAT10904002

Unit description :
UNIT NAME
Plan, conduct and optimise organic social media marketing

UNIT CODE
NAT10904003

Plan, manage and optimise paid social media advertising

UNIT CODE :
NAT10904003

Unit description :
UNIT NAME
Plan, manage and optimise paid social media advertising

UNIT CODE
NAT10904004

Establish, build and leverage a personal brand on social media

UNIT CODE :
NAT10904004

Unit description :
UNIT NAME
Establish, build and leverage a personal brand on social media

UNIT CODE
NAT10904005

Plan, implement and manage social media conversion strategies

UNIT CODE :
NAT10904005

Unit description :
UNIT NAME
Plan, implement and manage social media conversion strategies

UNIT CODE
UNIT NAME

UNIT CODE
BSBPMG430

Undertake project work

UNIT CODE :
BSBPMG430

Unit description :
This unit describes the skills and knowledge required to undertake a minor project or a section of a larger project.
UNIT NAME
Undertake project work

UNIT CODE
BSBMKG555

Write persuasive copy

UNIT CODE :
BSBMKG555

Unit description :
UNIT NAME
Write persuasive copy

UNIT CODE
BSBMKG542

Establish and monitor the marketing mix

UNIT CODE :
BSBMKG542

Unit description :
UNIT NAME
Establish and monitor the marketing mix

Note: For some courses, not all electives are available at all campuses.

Ways to study

Choose your study location

Online self-directed

All of your study will be done online and you can work through your studies at your own pace. You can access your learning materials 24/7 through our online learning management system Connect. Learn more
View comparison chart

STUDY MODE	START DATE	DURATION	WORKLOAD	WHAT YOU'LL PAY
Online self-directed	15 Sep 2025	Average course duration 18 months	Part time up to 2 units per intake. 12 weeks per intake	Full fee: $5,970 This is the total course fee. Read more about student loans and payment plans. More Apply
Online self-directed Online Time How much of the course will be delivered online. 100% On Campus Time 0% START DATE The date the course starts. Apply early as intakes fill up quickly. 15 Sep 2025 The date the course starts. Apply early as intakes fill up quickly. DURATION The total length of time it takes to complete the course. Average course duration 18 months The total length of time it takes to complete the course. Workload The average amount of time students will need to allocate to study each week. Part time up to 2 units per intake. 12 weeks per intake The average amount of time students will need to allocate to study each week. WHAT YOU'LL PAY Full fee: $5,970 This is the total course fee. Read more about student loans and payment plans. Class format Some courses include classes at scheduled times while others can be completed in your own time. Self-paced Some courses include classes at scheduled times while others can be completed in your own time. VIRTUAL CLASS Scheduled online classes using video conferencing software (such as Zoom). No Scheduled online classes using video conferencing software (such as Zoom). ASSESSMENT The primary location assessments will take place. Some courses also require vocational placement. Online The primary location assessments will take place. Some courses also require vocational placement. TEACHER COMMS The different ways you can contact your teacher throughout the course. Phone, Email, Zoom The different ways you can contact your teacher throughout the course. Less Ask a question Apply

You will be able to access your learning materials 24 hours a day, seven days a week, from the first day of your study period for the relevant units of competency. You must be enrolled to access your learning materials.

Online self-directed study allows you to enjoy the freedom and flexibility of choosing when and where you study. Direct your own learning with all your study materials online, allowing you to manage your own workload and fit your studies around your lifestyle. Learn more

Online self-directed courses are structured into fixed intakes that have set durations of 12 weeks from the study commencement date. To ensure you can manage your study load, we recommend limiting your workload to no more than 2 units of competency per intake or the units required to complete a cluster/stage.

Online virtual classroom study allows you to enjoy the freedom of choosing where you study, with no on-campus commitments. Virtual classes are delivered online, to a scheduled timetable, allowing you to interact with fellow students and high-quality educators from the comfort of a location that best suits you. You will be expected to undertake additional self-directed study in order to complete the course requirements. Learn more

Online with on campus practical allows you to enjoy the freedom and flexibility of choosing when and where you study to complete the online component of your course followed up by a scheduled practical component on campus.

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Diploma of Social Media Marketing (10904NAT)

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Diploma of Social Media Marketing

COURSE CODE: 10904NAT

Payment Options

How can I pay for this course?

No matter what your circumstances, TAFE Queensland has a payment option to suit you. If you are unsure of what’s right for you, get in touch. We’re here to help.

Payment plan

If you have difficulty paying for the full cost of a course upfront, you may be eligible for a payment plan.

Learn more

Upfront payment

This may be the full fee for the course, or the student contribution amount if you are eligible for a subsidy or concession.

Learn more

VET Student Loan - $18,838 cap

The VET Student Loans program assists eligible students enrolled in approved courses to pay their tuition fees. The Australian Government charges full fee-paying (non-subsidised) students a 20 per cent loan fee in addition to their tuition fees. A VET Student Loan is a debt that must be repaid.

Learn more

Entry requirements

Skills check

You will be invited to complete a Skills Check following your application submission, before enrolling to your studies. This helps you to decide if your course is right for you and allows us to understand your current abilities in English, Maths, as well as using Digital technology.

The recommended benchmark levels for this course are 4 in English, 4 in Maths and 4 in Digital Technology.

If you are applying for a VET Student Loan the required levels to meet academic eligibility, as outlined by Commonwealth guidelines, is Level 4 English and Maths.

Access and instructions on how to complete the Skills Check will be emailed to you once you have submitted your application.

Read the Skills Check FAQs.

Selection criteria

It is recommended that you:

have an understanding of basic business and marketing concepts, which may have been acquired through previous training or work experience;
be aged 16 years or older by the course commencement date. If you are aged between 16 - 17 years old, you will be required to complete a risk assessment before enrolling;
intermediate (Year 12 equivalent) literacy skills as study will involve reading a range of comprehensive learning texts, journals and articles, undertake a range of written assessments, undertake research activities and engage in online forums and discussions.

Resources required

It is recommended that you have access to a reliable internet connection to access TAFE Queensland's online learning system Connect, and a computer with up-to-date software, including Microsoft Office and Adobe Acrobat Reader. This equipment and software is available for use at all TAFE Queensland locations.

Important information

Order of Study
When studying Online self-directed it is strongly recommended students follow the order of study and enrol in no more than two units per intake or the units required to complete one cluster/stage, unless otherwise advised.

Assessment methods

Skill and knowledge assessments are an essential step in progressing through your course. You may be assessed in a number of ways while you are studying at TAFE Queensland, including observation, written assessment, questioning, portfolios, work samples, third-party feedback, and through recognition of prior learning. Read more about assessment methods.

Pathways

University pathways

If you want to go on to further study at university, TAFE Queensland has a pathway option to get you there. In many cases, completing one of our diplomas may give you a full year of credit towards a degree with one of our partner universities.

Learn more about University Pathways

How to apply

Direct application

If you're ready to get started, simply hit the Apply Now button on your preferred course information page and get your application underway online.

Course disclaimer

All information was accurate at time of publication, however TAFE policies, tuition fees, available subsidies, and course content is subject to change without notice. Course commencement is dependent on sufficient enrolment numbers. Timetable information is subject to change prior to commencement and/or during the duration of your course.

Recognition of prior learning (RPL) and credit transfers

Fast track your way to a formal qualification by earning credit for the things you already know. We can assess your skills, directly apply credits from previous successful study, and give you advanced standing in your course.

Learn more

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Dual award

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Careers

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Program Coordinator
Executive Officer
Administration Manager
Marketing and Communications Manager
Account Manager (Advertising)
Marketing Specialist
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Next Start : 14 Jul 2025

Diploma of Marketing and Communication

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Marketing and Communications Manager
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Diploma of Social Media Marketing

Course overview

What can I do?

Course outcome:

Industry skills and experience

Pathways to university

Core units

Elective units

Download Brochure

Ask a question

Diploma of Social Media Marketing

Payment Options

How can I pay for this course?

Payment plan

Upfront payment

VET Student Loan - $18,838 cap

Entry requirements

Skills check

Selection criteria

Resources required

Important information

Assessment methods

Pathways

University pathways

How to apply

Direct application

Course disclaimer

Recognition of prior learning (RPL) and credit transfers

Related courses

Diploma of Business / Diploma of Marketing and Communication

Careers

Diploma of Marketing and Communication

Careers