BSB50120 / BSB50620 | 108530K/108652M

Diploma of Business / Diploma of Marketing and Communication

Dual award

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STUDY LOCATIONS Greater Brisbane

WAYS TO STUDY On campus International

NEXT INTAKE Start date: 22 Jan 2024 Duration: 1 year View all intakes

WHAT YOU'LL PAY

Full Fee

$12,950

International

$15,800

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Course overview

Elevate yourself in the dynamic and fast-paced industry of marketing, communication and business with this high-level course. Develop the advanced skills and specialised knowledge to work across a diverse range of business functions. This qualification will provide you with the contemporary, industry-relevant marketing and business skills you need to forge a successful career.

According to the Australian Government's Job Outlook service, demand for advertising and marketing professionals grew very strongly over the past five years and is expected to continue to grow in the future. This very large occupation is likely to create around 53,000 job openings over the next five years.

This course will equip you with specialised knowledge in customer research, web design, and digital marketing and communications. You'll gain practical experience developing promotional programs and business and marketing plans. In addition, you will learn how to pitch advertising concepts, identify and exploit market opportunities, and understand consumer behaviour. You will also develop specialised knowledge in project work and workforce planning management.

Successful completion of this course will open up employment opportunities within a range of different industries in roles such as promotions, market research, marketing coordination, and business management.

What can I do?

Program Consultant
Program Coordinator
Executive Officer
Administration Manager
Marketing and Communications Manager
Account Manager (Advertising)
Marketing Specialist
Marketing Coordinator
Marketing Manager
Market Research Analyst

Course outcome:

BSB50120 Diploma of Business

BSB50620 Diploma of Marketing and Communication

Dual award

Take advantage of our dual award offerings and get two qualifications instead of one. In most cases you will only need to complete a few additional units to qualify for the second diploma. Save time, enhance your job prospects, and add value to your skill set with a dual award in marketing, communication and business.

Industry experienced teachers

Our teachers are experienced and qualified with strong industry relationships. They are experts at passing their knowledge on to you.

What you will study

To achieve these qualifications you will need to complete all Core and Elective units.

UNIT CODE
UNIT NAME

UNIT CODE
BSBCRT511

Develop critical thinking in others

UNIT CODE :
BSBCRT511

Unit description :
This unit describes the skills and knowledge required to develop critical and creative thinking skills in others within a workplace context.
UNIT NAME
Develop critical thinking in others

UNIT CODE
BSBFIN501

Manage budgets and financial plans

UNIT CODE :
BSBFIN501

Unit description :
This unit describes the skills and knowledge required to undertake financial management in an organisation or work area. It includes planning and implementing financial management approaches and supporting and evaluating effectiveness of financial management processes.
UNIT NAME
Manage budgets and financial plans

UNIT CODE
BSBMKG541

Identify and evaluate marketing opportunities

UNIT CODE :
BSBMKG541

Unit description :
This unit describes the skills and knowledge required to identify, evaluate and take advantage of marketing opportunities by analysing market data, distinguishing characteristics of possible markets and assessing viability of changes to operations.
UNIT NAME
Identify and evaluate marketing opportunities

UNIT CODE
BSBMKG542

Establish and monitor the marketing mix

UNIT CODE :
BSBMKG542

Unit description :
UNIT NAME
Establish and monitor the marketing mix

UNIT CODE
BSBMKG552

Design and develop marketing communication plans

UNIT CODE :
BSBMKG552

Unit description :
This unit describes the skills and knowledge required to identify and evaluate a range of marketing communication mediums to design and develop marketing communication plans.
UNIT NAME
Design and develop marketing communication plans

UNIT CODE
BSBMKG555

Write persuasive copy

UNIT CODE :
BSBMKG555

Unit description :
UNIT NAME
Write persuasive copy

UNIT CODE
BSBOPS501

Manage business resources

UNIT CODE :
BSBOPS501

Unit description :
This unit describes the skills and knowledge required to manage resources according to planned business strategies.
UNIT NAME
Manage business resources

UNIT CODE
BSBPMG430

Undertake project work

UNIT CODE :
BSBPMG430

Unit description :
This unit describes the skills and knowledge required to undertake a minor project or a section of a larger project.
UNIT NAME
Undertake project work

UNIT CODE
BSBSUS511

Develop workplace policies and procedures for sustainability

UNIT CODE :
BSBSUS511

Unit description :
This unit describes the skills and knowledge required to develop and implement workplace sustainability policies and to modify the policy to suit changed circumstances.
UNIT NAME
Develop workplace policies and procedures for sustainability

UNIT CODE
BSBXCM501

Lead communication in the workplace

UNIT CODE :
BSBXCM501

Unit description :
This unit describes the skills and knowledge required to lead communication in the workplace within any industry.
UNIT NAME
Lead communication in the workplace

UNIT CODE
UNIT NAME

UNIT CODE
BSBMKG546

Develop social media engagement plans

UNIT CODE :
BSBMKG546

Unit description :
This unit describes the skills and knowledge required to effectively develop social media engagement plans with a preferred target audience.
UNIT NAME
Develop social media engagement plans

UNIT CODE
BSBMKG550

Promote products and services to international markets

UNIT CODE :
BSBMKG550

Unit description :
This unit describes the skills and knowledge required to promote products and services to international markets in line with the organisational marketing plan and strategy for a specified target market.
UNIT NAME
Promote products and services to international markets

UNIT CODE
BSBOPS504

Manage business risk

UNIT CODE :
BSBOPS504

Unit description :
This unit describes skills and knowledge required to manage business risks in a range of contexts across an organisation or for a specific business unit or area in any industry setting.
UNIT NAME
Manage business risk

UNIT CODE
SIRXMKT006

Develop a social media strategy

UNIT CODE :
SIRXMKT006

Unit description :
UNIT NAME
Develop a social media strategy

Note: For some courses, not all electives are available at all campuses.

Ways to study

Show courses from

On campus with some online

You’ll primarily learn face to face with a teacher in one of our learning spaces such as a classroom or simulated workplace environment. Some of your training may also take place via video or Zoom. Learn more
View comparison chart

CAMPUS	STUDY MODE	START DATES	DURATION	WORKLOAD	WHAT YOU'LL PAY
South Bank	On campus with some online	22 Jan 2024	1 year	Full time 4 days per week	Full fee: $12,950 More Apply
South Bank On campus with some online Online Time How much of the course will be delivered online. 20% On Campus Time 80% START DATE The date the course starts. Apply early as intakes fill up quickly. 22 Jan 2024 The date the course starts. Apply early as intakes fill up quickly. DURATION The total length of time it takes to complete the course. 1 year The total length of time it takes to complete the course. Workload The average amount of time students will need to allocate to study each week. Full time 4 days per week The average amount of time students will need to allocate to study each week. WHAT YOU'LL PAY Full fee: $12,950 Class format Some courses include classes at scheduled times while others can be completed in your own time. Teacher-led, Scheduled Some courses include classes at scheduled times while others can be completed in your own time. VIRTUAL CLASS Scheduled online classes using video conferencing software (such as Zoom). No Scheduled online classes using video conferencing software (such as Zoom). ASSESSMENT The primary location assessments will take place. Some courses also require vocational placement. Online, On-Campus The primary location assessments will take place. Some courses also require vocational placement. TEACHER COMMS The different ways you can contact your teacher throughout the course. Phone, Email, Face-to-face, Zoom The different ways you can contact your teacher throughout the course. Less Ask a question Apply

Show courses from

On campus with some online

You’ll primarily learn face to face with a teacher in one of our learning spaces such as a classroom or simulated workplace environment. Some of your training may also take place via video or Zoom. Learn more
View comparison chart

CAMPUS	STUDY MODE	START DATES	DURATION	WORKLOAD	WHAT YOU'LL PAY
South Bank	On campus with some online	22 Jan 2024	1 year	Full time 4 days per week	International: $15,800 More Apply
South Bank On campus with some online Online Time How much of the course will be delivered online. 20% On Campus Time 80% START DATE The date the course starts. Apply early as intakes fill up quickly. 22 Jan 2024 The date the course starts. Apply early as intakes fill up quickly. DURATION The total length of time it takes to complete the course. 1 year The total length of time it takes to complete the course. Workload The average amount of time students will need to allocate to study each week. Full time 4 days per week The average amount of time students will need to allocate to study each week. WHAT YOU'LL PAY International: $15,800 Class format Some courses include classes at scheduled times while others can be completed in your own time. Teacher-led, Scheduled Some courses include classes at scheduled times while others can be completed in your own time. VIRTUAL CLASS Scheduled online classes using video conferencing software (such as Zoom). No Scheduled online classes using video conferencing software (such as Zoom). ASSESSMENT The primary location assessments will take place. Some courses also require vocational placement. Online, On-Campus The primary location assessments will take place. Some courses also require vocational placement. TEACHER COMMS The different ways you can contact your teacher throughout the course. Phone, Email, Face-to-face, Zoom The different ways you can contact your teacher throughout the course. Less Ask a question Apply
South Bank	On campus with some online	08 Jul 2024	1 year	Full time 4 days per week	International: $15,800 More Apply
South Bank On campus with some online Online Time How much of the course will be delivered online. 20% On Campus Time 80% START DATE The date the course starts. Apply early as intakes fill up quickly. 08 Jul 2024 The date the course starts. Apply early as intakes fill up quickly. DURATION The total length of time it takes to complete the course. 1 year The total length of time it takes to complete the course. Workload The average amount of time students will need to allocate to study each week. Full time 4 days per week The average amount of time students will need to allocate to study each week. WHAT YOU'LL PAY International: $15,800 Class format Some courses include classes at scheduled times while others can be completed in your own time. Teacher-led, Scheduled Some courses include classes at scheduled times while others can be completed in your own time. VIRTUAL CLASS Scheduled online classes using video conferencing software (such as Zoom). No Scheduled online classes using video conferencing software (such as Zoom). ASSESSMENT The primary location assessments will take place. Some courses also require vocational placement. Online, On-Campus The primary location assessments will take place. Some courses also require vocational placement. TEACHER COMMS The different ways you can contact your teacher throughout the course. Phone, Email, Face-to-face, Zoom The different ways you can contact your teacher throughout the course. Less Ask a question Apply

Studying on campus is a great way to enjoy the benefits of face-to-face education in a way that is far removed from a typical school. No matter which campus you choose, you know that you will be learning in an adult environment where you will be respected and nurtured. Attend a campus to learn face-to-face with a teacher in one of our learning spaces; such as a classroom, workshop, laboratory or simulated environments, or interact with teachers using real-time video or web conference tools. Learn more

Courses delivered on campus may have a combination of online and classroom based learning. Students are expected to undertake additional personal study to complete the course requirements.

As an international student at TAFE Queensland you'll gain hands-on experience in our modern classrooms, laboratories and workshops using state-of-the-art facilities and the same tools and equipment used in industry.

Get the internationally-recognised qualification you need to launch your career while enjoying the unique Australian landscape, culture, and lifestyle.

No matter where you are in your study journey, our team of international student support advisors can help you settle into life in Australia and provide support and assistance to help you throughout your studies.

As an international student you’ll study face-to-face in a classroom with other international and Australian students at one of our campus locations.

You will be expected to undertake additional personal study to complete the course requirements. The number of hours of personal study required is dependent on your existing knowledge, skills and language needs.

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Diploma of Business / Diploma of Marketing and Communication (BSB50120 / BSB50620)

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Diploma of Business / Diploma of Marketing and Communication

COURSE CODE: BSB50120 / BSB50620

Payment Options

How can I pay for this course?

No matter what your circumstances, TAFE Queensland has a payment option to suit you. If you are unsure of what’s right for you, get in touch. We’re here to help.

Payment plan

If you have difficulty paying for the full cost of a course upfront, you may be eligible for a payment plan.

Learn more

Upfront payment

This may be the full fee for the course, or the student contribution amount if you are eligible for a subsidy or concession.

Learn more

VET Student Loan - 2 x $11,191 cap

This is an interest-free personal loan from the Australian Government that provides eligible students access to capped funding to help pay for their studies.

Learn more

International student payment

Our preferred payment method is telegraphic transfer or credit card using Convera Global Pay for Students or the Flywire Payment Portal. Convera and Flywire both allow you to complete your payment in your own currency using a telegraphic transfer with no processing fees or delays.
Learn more

Important Information

Read this before applying

Entry requirements

Entry to this qualification is limited to those who have completed the following units (or equivalent competencies):

BSBCMM411 Make presentations
BSBCRT412 Articulate, present and debate ideas
BSBMKG433 Undertake marketing activities
BSBMKG435 Analyse consumer behaviour
BSBMKG439 Develop and apply knowledge of communications industry
BSBWRT411 Write complex documents.

Equivalent competencies are predecessors to these units, which have been mapped as equivalent.

Have two years equivalent full-time relevant work experience.

Selection criteria

Domestic students
You will be required to complete the bksb to identify any Learning Support needs.

It is recommended that you have an understanding of basic business and technology concepts, which may have been acquired through previous training, qualifications and/or work experience in a business-related field.

You will be required to access and use technology to complete the learning assessment activities and resources within this course.

International students
Further to the above entry requirements, the following selection criteria requirements are for International students:

English Language Proficiency: Academic IELTS 5.5 (no individual band less than 5.0) or ISLPR 2+ on all skills or other - For a list of all English Language test accepted by TAFE Queensland International; and
Academic Requirements: Completion of Year 12 (or equivalent). Non school-leavers must have relevant work experience or qualification that indicates likely success of course completion. For more information on the international education achievement levels equivalent to Year 10 and 12.

Applicants should be a minimum of 17 years of age and turning 18 during the first year of study with TAFE Queensland. International students who are under 18 years of age and are applying for a student visa are required by the Australian Government Department of Home Affairs to have adequate welfare arrangements in place.

Resources required

It is recommended that students have access to a reliable internet connection to access TAFE Queensland's online learning system Connect and a computer with up-to-date software, including Microsoft Office and Adobe Acrobat Reader. This equipment and software is available for students to use at all TAFE Queensland locations.

Courses may require different resources, depending on your study location.

Assessment Methods

Skill and knowledge assessments are an essential step in progressing through your course. You may be assessed in a number of ways while you are studying at TAFE Queensland, including observation, written assessment, questioning, portfolios, work samples, third-party feedback, and through recognition of prior learning. Read more about assessment methods.

Pathways

University pathways

If you want to go on to further study at university, TAFE Queensland has a pathway option to get you there. In many cases, completing one of our diplomas may give you a full year of credit towards a degree with one of our partner universities.

Learn more about University Pathways

How to Apply

Direct application

If you're ready to get started, simply hit the Apply Now button on your preferred course information page and get your application underway online.

Apply through QTAC

You can apply to study this course through the Queensland Tertiary Admission Centre (QTAC). You will need to submit your application on the QTAC website. It will be assessed, and if you are successful you will receive an offer directly through QTAC. You will need to accept your offer from QTAC before enrolling with TAFE Queensland.

For International students

International students can either apply directly through our TAFE Queensland International Application portal, or through one of our education agents. Our registered agents can assist you with your visa application and guide you through the enrolment process. If you are from this list of countries, you will need to apply through an agent.
Learn more

Course Disclaimer

All information was accurate at time of publication, however TAFE policies, tuition fees and course content is subject to change without notice. Course commencement is dependent on sufficient enrolment numbers. Timetable information is subject to change prior to commencement and/or during the duration of your course.

Recognition of Prior Learning (RPL) and credit transfers

Fast track your way to a formal qualification by earning credit for the things you already know. We can assess your skills, directly apply credits from previous successful study, and give you advanced standing in your course.

Learn more

Related Courses

Diploma of Marketing and Communication

Establish yourself in a dynamic and creative industry with this high-level course in marketing and communication.

Careers

Marketing and Communications Manager
Account Manager (Advertising)
Marketing Specialist
Marketing Coordinator
Promotions
Marketing Manager
Market Research Analyst

Part Time : 6 months

Next Start : 22 Jan 2024

Diploma of Business / Diploma of Leadership and Management

Dual award

Establish your career in business and management with this high-level dual diploma and gain the advanced skills and specialised knowledge needed to work at a strategic level.

Careers

Manager
Office Administrator
Business Manager
Office Manager
Assistant Manager

Full Time : 1 year

Next Start : 03 Oct 2023

Diploma of Business / Diploma of Marketing and Communication

Dual award

Course overview

What can I do?

Course outcome:

Dual award

Industry experienced teachers

Core units

Elective Units

South Bank

South Bank

South Bank

Download Brochure

Ask a question

Diploma of Business / Diploma of Marketing and Communication

Payment Options

How can I pay for this course?

Payment plan

Upfront payment

VET Student Loan - 2 x $11,191 cap

International student payment

Important Information

Read this before applying

Entry requirements

Selection criteria

Resources required

Assessment Methods

Pathways

University pathways

How to Apply

Direct application

Apply through QTAC

For International students

Course Disclaimer

Recognition of Prior Learning (RPL) and credit transfers

Related Courses

Diploma of Marketing and Communication

Careers

Diploma of Business / Diploma of Leadership and Management

Careers