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BSB50620

Diploma of Marketing and Communication

Establish yourself in a dynamic and creative industry with this high-level course in marketing and communication.

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NEXT INTAKE On campus: South Bank Start date: 23 Jan 2023
STUDY LOCATIONS Greater Brisbane
WAYS TO STUDY On campus
WHAT YOU'LL PAY
Full Fee
$4,900
Eligibility Calculator

Course overview

Establish yourself in a dynamic and creative industry with this high-level course in marketing and communication. This qualification will provide you with the contemporary, industry-relevant marketing and business skills you need to forge a successful career.

According to the Australian Government's Job Outlook service, demand for advertising and marketing professionals grew very strongly over the past five years and is expected to continue to grow in the future. This very large occupation is likely to create around 53,000 job openings over the next five years. 

This course will equip you with specialised knowledge in customer research, web design, and digital marketing and communications. You'll gain practical experience developing promotional programs and small business marketing plans. In addition, you will learn how to pitch advertising concepts, identify and exploit market opportunities, and understand consumer behaviour.

At TAFE Queensland our teachers are industry trained experts in their field so you are guaranteed to receive relevant and up-to-date learning in line with current market trends.

Successful completion of this course will open up employment opportunities within a range of different industries requiring marketing professionals in roles such as promotions, market research, or marketing coordination. It will also give you the foundation skills needed to undertake further studies in your field.

What can I do?

  • Marketing and Communications Manager
  • Account Manager (Advertising)
  • Marketing Specialist
  • Marketing Coordinator
  • Promotions
  • Marketing Manager
  • Market Research Analyst

Course outcome:

BSB50620 Diploma of Marketing and Communication

What you will study

The successful achievement of this qualification requires you to complete all core and 7 elective units from the list below.

  • UNIT CODE
  • UNIT NAME

  • UNIT CODE
  • BSBMKG541
    Identify and evaluate marketing opportunities
    UNIT CODE :
    BSBMKG541
    Unit description :
    This unit describes the skills and knowledge required to identify, evaluate and take advantage of marketing opportunities by analysing market data, distinguishing characteristics of possible markets and assessing viability of changes to operations.
  • UNIT NAME
  • Identify and evaluate marketing opportunities

  • UNIT CODE
  • BSBMKG542
    Establish and monitor the marketing mix
    UNIT CODE :
    BSBMKG542
    Unit description :
  • UNIT NAME
  • Establish and monitor the marketing mix

  • UNIT CODE
  • BSBMKG552
    Design and develop marketing communication plans
    UNIT CODE :
    BSBMKG552
    Unit description :
    This unit describes the skills and knowledge required to identify and evaluate a range of marketing communication mediums to design and develop marketing communication plans.
  • UNIT NAME
  • Design and develop marketing communication plans

  • UNIT CODE
  • BSBMKG555
    Write persuasive copy
    UNIT CODE :
    BSBMKG555
    Unit description :
  • UNIT NAME
  • Write persuasive copy

  • UNIT CODE
  • BSBPMG430
    Undertake project work
    UNIT CODE :
    BSBPMG430
    Unit description :
    This unit describes the skills and knowledge required to undertake a minor project or a section of a larger project.
  • UNIT NAME
  • Undertake project work

Ways to study
CAMPUS START DATES DURATION WORKLOAD STUDY MODE WHAT YOU'LL PAY
South Bank
23 Jan 2023
6 months
Accelerated: Part time 2 nights per week + 3 Saturdays
Mixed mode
  • Full fee: $4,900

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Diploma of Marketing and Communication (BSB50620)

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Diploma of Marketing and Communication

COURSE CODE: BSB50620
Payment Options

How can I pay for this course?

No matter what your circumstances, TAFE Queensland has a payment option to suit you. If you are unsure of what’s right for you, get in touch. We’re here to help. 

Payment plan

If you have difficulty paying for the full cost of a course upfront, you may be eligible for a payment plan.

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Upfront payment

This may be the full fee for the course, or the student contribution amount if you are eligible for a subsidy or concession.

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VET Student Loan - $10,813 cap

This is an interest-free personal loan from the Australian Government that provides eligible students access to capped funding to help pay for their studies.

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Important Information

Read this before applying

Entry requirements

Entry to this qualification is limited to those who: 

Have completed the following units (or equivalent competencies) or BSBSS00107 Marketing and Communication Foundations Skill Set: 

  • BSBCMM411 Make presentations; 
  • BSBCRT412 Articulate, present and debate ideas;  
  • BSBMKG433 Undertake marketing activities;  
  • BSBMKG435 Analyse consumer behaviour;  
  • BSBMKG439 Develop and apply knowledge of communications industry; and  
  • BSBWRT411 Write complex documents.  

Equivalent competencies are predecessors to these units, which have been mapped as equivalent. 

or 

Have two years equivalent full-time relevant work experience.

Selection criteria

Accelerated Course

Entry into the accelerated program is via an application process and requires applicants to have at least 3 years' experience working in a medium to large organisation.  Experience needs to include marketing and communication responsibilities. 

Resources required

No specific resources are required to successfully complete this course.  It is recommended that students have access to a reliable internet connection to access TAFE Queensland's online learning system "Connect", and a computer with up-to-date software, including Microsoft Office, Adobe Acrobat Reader and Adobe Flash Player. This equipment and software is available for students to use at all TAFE Queensland locations.

Assessment Methods

Skill and knowledge assessments are an essential step in progressing through your course. You may be assessed in a number of ways while you are studying at TAFE Queensland, including observation, written assessment, questioning, portfolios, work samples, third-party feedback, and through recognition of prior learning. Read more about assessment methods.

Pathways

University pathways

If you want to go on to further study at university, TAFE Queensland has a pathway option to get you there. In many cases, completing one of our diplomas may give you a full year of credit towards a degree with one of our partner universities.

Learn more about University Pathways

  • James Cook University
  • Southern Cross University
  • University of Canberra
  • Griffith University
  • Queensland University of Technology
  • Federation University
  • University of Southern Queensland

How to Apply

Direct application

If you're ready to get started, simply hit the Apply Now button on your preferred course information page and get your application underway online. 

Recognition of Prior Learning (RPL) and credit transfers

Fast track your way to a formal qualification by earning credit for the things you already know. We can assess your skills, directly apply credits from previous successful study, and give you advanced standing in your course.

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