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11426NAT

Diploma of Social Media Marketing with Artificial Intelligence

Be part of the next generation of social media, AI and marketing experts with this diploma-level qualification. Develop the advanced skills and specialised knowledge to plan, implement, manage and optimise social media marketing across organic, paid and creator channels. Learn to use artificial intelligence (AI) tools to enhance campaign planning, streamline content production, automate community engagement, and optimise performance using real-time data and analytics.

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WAYS TO STUDY Online
NEXT INTAKE Start date: 14 Sep 2026 Duration: Average course duration 18 months View all intakes
WHAT YOU'LL PAY
Full Fee

This is the total course fee. Read more about student loans and payment plans.

$5,800
Eligibility calculator
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Course overview

The Diploma of Social Media Marketing with Artificial Intelligence equips you with end-to-end capability in social media marketing, with a strong emphasis on the integration of artificial intelligence (AI) across all stages of campaign planning and execution.

You'll develop the skills to design platform-specific strategies, create AI-enhanced content, build and manage organic communities, paid social media advertising campaigns, and conversion rate optimisation using AI data-driven techniques.

The course reflects current industry practice, including the use of automation and AI-powered social media tools to enhance efficiency, personalisation, and return on investment.

It is suitable for business owners, marketing professionals, freelancers, agency staff, school leavers, and career changers seeking job-ready social media marketing skills aligned with the latest technological advancements.

What can I do?

  • Social Media Manager
  • Marketing Consultant
  • Digital Marketing Manager
  • Social Media Community Manager
  • Content Strategist
  • Advertising Specialist

Course outcome:

11426NAT Diploma of Social Media Marketing with Artificial Intelligence

Industry skills and experience

Our experienced teaching staff are still heavily embedded in the digital media industry, so they know where the industry is headed and what skills employers are looking for.

Pathways to university

If you complete a TAFE Queensland diploma you can take advantage of our diploma-to-degree pathway options. Get in the fast lane and jump straight into the second year of a related bachelor’s degree at some of Australia’s top universities.

What you will study

The successful achievement of this qualification requires you to complete all core and 3 elective units from the list below. 

  • UNIT CODE
  • UNIT NAME

  • UNIT CODE
  • NAT11426001
    Plan, create and optimise marketing content with artificial intelligence
    UNIT CODE :
    NAT11426001
    Unit description :
  • UNIT NAME
  • Plan, create and optimise marketing content with artificial intelligence

  • UNIT CODE
  • NAT11426002
    Plan, conduct and optimise organic social media marketing with artificial intelligence
    UNIT CODE :
    NAT11426002
    Unit description :
  • UNIT NAME
  • Plan, conduct and optimise organic social media marketing with artificial intelligence

  • UNIT CODE
  • NAT11426003
    Plan, implement and optimise paid social media advertising with artificial intelligence
    UNIT CODE :
    NAT11426003
    Unit description :
  • UNIT NAME
  • Plan, implement and optimise paid social media advertising with artificial intelligence

  • UNIT CODE
  • NAT11426004
    Plan, implement and manage social media conversion rate optimisation with artificial intelligence
    UNIT CODE :
    NAT11426004
    Unit description :
  • UNIT NAME
  • Plan, implement and manage social media conversion rate optimisation with artificial intelligence

  • UNIT CODE
  • SIRXMKT006
    Develop a social media strategy
    UNIT CODE :
    SIRXMKT006
    Unit description :
  • UNIT NAME
  • Develop a social media strategy

Ways to study
Choose your study location

  • All of your study will be done online and you can work through your studies at your own pace. You can access your learning materials 24/7 through our online learning management system Connect. Learn more

  • demo View comparison chart
STUDY MODE START DATE DURATION WORKLOAD WHAT YOU'LL PAY
Online self-directed
14 Sep 2026
Average course duration 18 months
Part time up to 2 units per intake. 12 weeks per intake.
  • Full fee: $5,800

    This is the total course fee. Read more about student loans and payment plans.

More Apply
demo

Online self-directed

  • Online Time

    How much of the course will be delivered online. 

    100%
  • On Campus Time
    0%
START DATE

The date the course starts. Apply early as intakes fill up quickly. 

14 Sep 2026
DURATION

The total length of time it takes to complete the course.

Average course duration 18 months
Workload

The average amount of time students will need to allocate to study each week.

Part time up to 2 units per intake. 12 weeks per intake.
WHAT YOU'LL PAY
  • Full fee: $5,800

    This is the total course fee. Read more about student loans and payment plans.

Class format

Some courses include classes at scheduled times while others can be completed in your own time.

Self-paced
VIRTUAL CLASS

Scheduled online classes using video conferencing software (such as Zoom).

No
ASSESSMENT

The primary location assessments will take place. Some courses also require vocational placement.

Online
TEACHER COMMS

The different ways you can contact your teacher throughout the course.

  • Phone, Email, Zoom
You will be able to access your learning materials 24 hours a day, seven days a week, from the first day of your study period for the relevant units of competency. You must be enrolled to access your learning materials.

Online self-directed study allows you to enjoy the freedom and flexibility of choosing when and where you study. Direct your own learning with all your study materials online, allowing you to manage your own workload and fit your studies around your lifestyle. Learn more 

Online self-directed courses are structured into fixed intakes that have set durations of 12 weeks from the study commencement date. To ensure you can manage your study load, we recommend limiting your workload to no more than 2 units of competency per intake or the units required to complete a cluster/stage.

 

Online virtual classroom study allows you to enjoy the freedom of choosing where you study, with no on-campus commitments. Virtual classes are delivered online, to a scheduled timetable, allowing you to interact with fellow students and high-quality educators from the comfort of a location that best suits you. You will be expected to undertake additional self-directed study in order to complete the course requirements. Learn more 

 

Online with on campus practical allows you to enjoy the freedom and flexibility of choosing when and where you study to complete the online component of your course followed up by a scheduled practical component on campus.

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Diploma of Social Media Marketing with Artificial Intelligence (11426NAT)

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Diploma of Social Media Marketing with Artificial Intelligence

COURSE CODE: 11426NAT
Payment Options

How can I pay for this course?

No matter what your circumstances, TAFE Queensland has a payment option to suit you. If you are unsure of what’s right for you, get in touch. We’re here to help. 

Payment plan

If you have difficulty paying for the full cost of a course upfront, you may be eligible for a payment plan.

Learn more
Upfront payment

This may be the full fee for the course, or the student contribution amount if you are eligible for a subsidy or concession.

Learn more
VET Student Loan - $19,290 cap

The VET Student Loans program assists eligible students enrolled in approved courses to pay their tuition fees.  The Australian Government charges full fee-paying (non-subsidised) students a 20 per cent loan fee in addition to their tuition fees.  A VET Student Loan is a debt that must be repaid.

Learn more

Entry requirements

Skills check

You will be invited to complete a Skills Check following your application submission, before enrolling to your studies. This helps you to decide if your course is right for you and allows us to understand your current abilities in English, Maths, as well as using Digital technology. 

The recommended benchmark levels for this course are 4 in English, 4 in Maths and 4 in Digital Technology.

If you are applying for a VET Student Loan the required levels to meet academic eligibility, as outlined by Commonwealth guidelines, is Level 4 English and Maths.

Access and instructions on how to complete the Skills Check will be emailed to you once you have submitted your application.

Read the Skills Check FAQs.


Selection criteria

It is recommended that you:

  • have an understanding of basic business and marketing concepts, which may have been acquired through previous training or work experience
  • be aged 16 years or older by the course commencement date. If you are aged between 16 - 17 years old, you will be required to complete a risk assessment before enrolling

Resources required

It is recommended that you have access to a reliable internet connection to access TAFE Queensland's online learning system Connect, and a computer with up-to-date software, including Microsoft Office and Adobe Acrobat Reader. This equipment and software is available for use at all TAFE Queensland locations.

Important information

Order of Study
When studying Online self-directed it is strongly recommended students follow the order of study and enrol in no more than two units per intake or the units required to complete one cluster/stage, unless otherwise advised.

Assessment methods

Skill and knowledge assessments are an essential step in progressing through your course. You may be assessed in a number of ways while you are studying at TAFE Queensland, including observation, written assessment, questioning, portfolios, work samples, third-party feedback, and through recognition of prior learning. Read more about assessment methods.

Pathways

University pathways

If you want to go on to further study at university, TAFE Queensland has a pathway option to get you there. In many cases, completing one of our diplomas may give you a full year of credit towards a degree with one of our partner universities.

Learn more about University Pathways

  • James Cook University
  • Southern Cross University
  • University of Canberra
  • Griffith University
  • Queensland University of Technology
  • University of Southern Queensland

How to apply

Direct application

If you're ready to get started, simply hit the Apply Now button on your preferred course information page and get your application underway online. 

Course disclaimer

All information was accurate at time of publication, however TAFE policies, tuition fees, available subsidies, and course content is subject to change without notice. Course commencement is dependent on sufficient enrolment numbers. Timetable information is subject to change prior to commencement and/or during the duration of your course.

Recognition of prior learning (RPL) and credit transfers

Fast track your way to a formal qualification by earning credit for the things you already know. We can assess your skills, directly apply credits from previous successful study, and give you advanced standing in your course.

Learn more

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