Bachelor of Design (Visual Communication Design)

Year 1 Semester 1

• Year 1 Semester 1

• UNIT CODE
• 11655
  Introduction to Interaction Design

  UNIT CODE :

  11655

  Unit description :

  The aim of this unit is to provide students with an applied introduction to interaction and user-centred design. This will be achieved through the development of web-based prototypes that combine both theoretical concepts and practical methods. Students will learn how the principles of user-centred design are integral in the development of any form of interactive media. The unit will explore the role of the web as a tool for developing methods, skills and techniques that are transferable across a wide range of mediums. The practical application of these techniques will see students be required to learn basic coding through which to demonstrate the application of new skills and knowledge.
• UNIT NAME
• Introduction to Interaction Design
  (Credit points: 3; EFTSL = 0.125)

• UNIT CODE
• 10336
  Professional Orientation (Design)

  UNIT CODE :

  10336

  Unit description :

  In this unit students will be introduced to the diverse opportunities in the world of design. We will consider aspects of contemporary demands of the profession including social responsibility, ethical and sustainability issues. Through engagement with industry, community and professional bodies' students will gain an understanding of global discipline knowledge, skills and abilities required to perform as responsible, capable design professionals. Students will start their career awareness and planning through approaches such as five year plans and eportfolios.
• UNIT NAME
• Professional Orientation (Design)
  (Credit points: 3; EFTSL = 0.125)

• UNIT CODE
• 11062
  Visual Communication Theory and Principles

  UNIT CODE :

  11062

  Unit description :

  This unit introduces ways visual language can be used to convey ideas, information and messages in the fields of communication, interaction and industrial design. During the course of study students learn different theories of visual communication: including human perception, psychology of colour, and principles of design. Consequently, students will engage in applying different theories in designing and evaluating visual content through a series of assignments.
• UNIT NAME
• Visual Communication Theory and Principles
  (Credit points: 3; EFTSL = 0.125)

• UNIT CODE
• 11041
  Visual Representation Techniques

  UNIT CODE :

  11041

  Unit description :

  In this unit students will develop skills and techniques in creating visuals for ideation and communication that cut across design disciplines. From initial concepts and quick sketches through to more sophisticated visual responses, students will form a basic skill set in a variety of drawing, sketching and image creation tools and media. The aim is to provide a comprehensive visual vocabulary to enable the student to effectively articulate ideas through drawing, digital tools and photography.
• UNIT NAME
• Visual Representation Techniques
  (Credit points: 3; EFTSL = 0.125)

Year 1 Semester 2

• Year 1 Semester 2

• UNIT CODE
• 11044
  Design Culture and Society

  UNIT CODE :

  11044

  Unit description :

  In this unit students will recognise design as an integral part of culture and society through recent history, contemporary practice and futuristic visions. Through analysis of case studies from the most critical and cutting edge designs and technologies of different disciplines in crucial periods in time (since the industrial revolution to our days) we will discuss how design professions and practice have evolved to a contemporary multidisciplinary practice. Key examples of designs and designers in different media (including, but not limited to books, magazines, films and websites) will also be analysed and contextualised. The unit will explore past, present and futuristic roles of design in society, by understanding movements, trends and lifestyles through analysis and discussion of influences and relationships between design 'products' (including graphics, objects, environments and digital outcomes, among others) and different people within multiple cultures and contexts.
• UNIT NAME
• Design Culture and Society
  (Credit points: 3; EFTSL = 0.125)

• UNIT CODE
• 11656
  Design Thinking and User Centered Design

  UNIT CODE :

  11656

  Unit description :

  This unit introduces students to fundamentals of design process and evolution of design solutions. Student will learn basics of human-centric processes focusing on need finding, understanding, creating, thinking, and doing. A sound understanding of how to conduct design research is gained with an understanding of the processes involved in engaging with the user to create effective design solutions. The student will engage in applying this knowledge in finding solutions for real-world problems in the creation of a design solution and application.
• UNIT NAME
• Design Thinking and User Centered Design
  (Credit points: 3; EFTSL = 0.125)

• UNIT CODE
• 11063
  Principles of Typography and Layout

  UNIT CODE :

  11063

  Unit description :

  This unit aims to acquaint students with the significance of typography within the discipline of visual communication design, its history and as a continuing practice. The unit examines the 20th century art and design movements which have defined the field of typography. Through a mix of research and practical exploration, students connect historical typographic foundations with contemporary practices and technologies. Students examine a diversity of typographic applications from the pragmatics of long-form document design to the expressive capabilities of display faces and custom type forms.
• UNIT NAME
• Principles of Typography and Layout
  (Credit points: 3; EFTSL = 0.125)

• UNIT CODE
• OEU
  Open Elective Unit

  UNIT CODE :

  OEU

  Unit description :
• UNIT NAME
• Open Elective Unit
  (Credit points: 3; EFTSL = 0.125)

Year 2 Semester 1

• Year 2 Semester 1

• UNIT CODE
• 11064
  Design for Digital Contexts

  UNIT CODE :

  11064

  Unit description :

  This unit considers how principles of visual communication design can be applied within digital contexts. Students will obtain a theoretical understanding of the digital design process and learn how to utilise emerging development methodologies whilst producing highly creative and innovative digital prototypes. This process of development will allow students to understand the fundamental connection between the underlying code and the digital work a user can experience and interact with.

  
  

  Pre-requisite unit :

  11062
• UNIT NAME
• Design for Digital Contexts
  (Credit points: 3; EFTSL = 0.125)

• UNIT CODE
• 11065
  Visual Branding and Identity Systems

  UNIT CODE :

  11065

  Unit description :

  This unit explores the evolution of branding communication and visual logo design globally, which involves design principles; design contexts, project brief and applications integrated into full identity systems. You will create a logo design to communicate the brand identity by contemplating design styles, audience and market segmentation through the ability to showcase the work professionally both to clients and target audiences. Through a combination of research, theory and project work, students engage in a creative program of study focused on the development of contemporary branding practice. In addition, students will apply the understanding of effective contemporary branding, identity systems, logo application to physical objects and digital forms as well as the adaptation of the work to various contexts.

  
  

  Pre-requisite unit :

  11062 , 11063
• UNIT NAME
• Visual Branding and Identity Systems
  (Credit points: 3; EFTSL = 0.125)

• UNIT CODE
• OEU
  Open Elective Unit

  UNIT CODE :

  OEU

  Unit description :
• UNIT NAME
• Open Elective Unit
  (Credit points: 3; EFTSL = 0.125)

• UNIT CODE
• OEU
  Open Elective Unit

  UNIT CODE :

  OEU

  Unit description :
• UNIT NAME
• Open Elective Unit
  (Credit points: 3; EFTSL = 0.125)

Year 2 Semester 2

• Year 2 Semester 2

• UNIT CODE
• 11067
  Packaging Design and Communication

  UNIT CODE :

  11067

  Unit description :

  This unit examines design elements, forms, materials and applications of packaging design. Students engage in a mix of theoretical and practical production activities to develop critical and applied understanding of communication design for three dimensional application and construction of packaging solutions. The focus of the unit is in using the design process to create practical, commercially appropriate packaging designs.

  
  

  Pre-requisite unit :

  11062 , 11063
• UNIT NAME
• Packaging Design and Communication
  (Credit points: 3; EFTSL = 0.125)

• UNIT CODE
• 11068
  Cross-cultural Design Strategy

  UNIT CODE :

  11068

  Unit description :

  Cross-cultural design through the understanding of multiple practices and cultural perspectives is essential in the complex global marketplace. Cross-cultural design is the outcome of the transfer of knowledge that occurs when different cultures come together to design solutions to common 'wicked' or complex global problems. This unit looks at creating cross-cultural design strategies for a global audience. Students will prepare in-depth research into cross-cultural social issues to create relevant and culturally appropriate design solutions that explore symbolism, colour, communication and awareness in relation to culturally specific briefs.

  
  

  Pre-requisite unit :

  11062 , 11063
• UNIT NAME
• Cross-cultural Design Strategy
  (Credit points: 3; EFTSL = 0.125)

• UNIT CODE
• 11831
  Professional Practice (Industry Studios)

  UNIT CODE :

  11831

  Unit description :

  In this unit students will work with academics, peers and industry partners to apply their learning in real-world contexts, develop employability skills and strengthen the disciplinary skills and knowledge needed to contribute to and excel in their professions. Authentic learning experiences will include industry studios or collaborations, competitions, exhibitions or other industry-engaged learning experiences.

  
  

  Pre-requisite unit :

  11014 , 11020
• UNIT NAME
• Professional Practice (Industry Studios)
  (Credit points: 3; EFTSL = 0.125)

• UNIT CODE
• OEU
  Open Elective Unit

  UNIT CODE :

  OEU

  Unit description :
• UNIT NAME
• Open Elective Unit
  (Credit points: 3; EFTSL = 0.125)

Year 3 Semester 1

• Year 3 Semester 1

• UNIT CODE
• 11066
  Experimental Graphic Design

  UNIT CODE :

  11066

  Unit description :

  This unit explores the role of the signs, colours, imagery, and forms and symbols that we use every day to direct and guide us through our physical and digital environments. This area of study is situated at the crossroads of communications, built environment, digital technologies and industrial design. In this unit students develop skills essential for designing way-finding systems, architectural graphics, signage and sign programs, exhibit design, retail design, and themed or branded spaces. Students will explore the use and historical context of universal symbols and info graphics in both a local and global context as a foundation for creating their own system of way finding for an industry-relevant brief.

  
  

  Pre-requisite unit :

  11062 , 11063 , 11065
• UNIT NAME
• Experimental Graphic Design
  (Credit points: 3; EFTSL = 0.125)

• UNIT CODE
• 11834
  Professional Practice (Advanced Industry Studios)

  UNIT CODE :

  11834

  Unit description :

  In this unit students will further develop their disciplinary skills and understanding in a Studio learning environment of exploration and iterative design processes. The Studio aims to enhance learning frameworks and engagement with professional modes of practice. Projects may include a 'competition' project opportunity drawn from local or international design contexts, a 'live' project, or a 'simulated' work integrated learning project undertaken in relation to Industry, community and professional interfaces. The Studio will address emerging issues and concerns within contemporary practice contexts.

  
  

  Pre-requisite unit :

  11831
• UNIT NAME
• Professional Practice (Advanced Industry Studios)
  (Credit points: 3; EFTSL = 0.125)

• UNIT CODE
• OEU
  Open Elective Unit

  UNIT CODE :

  OEU

  Unit description :
• UNIT NAME
• Open Elective Unit
  (Credit points: 3; EFTSL = 0.125)

• UNIT CODE
• OEU
  Open Elective Unit

  UNIT CODE :

  OEU

  Unit description :
• UNIT NAME
• Open Elective Unit
  (Credit points: 3; EFTSL = 0.125)

Year 3 Semester 2

• Year 3 Semester 2

• UNIT CODE
• 11069
  Information Visualisation

  UNIT CODE :

  11069

  Unit description :

  We live in a society that is both information rich and time poor. There is a high demand for visual designers who are comfortable with the world of big data, who can pick out patterns and stories embedded in big data and present it in enticing and informative ways. In this unit students will learn fundamental principles and skills in representing complex data into meaningful visuals, both static and dynamic; that can be quickly digested and understood by a global audience.
• UNIT NAME
• Information Visualisation
  (Credit points: 3; EFTSL = 0.125)

• UNIT CODE
• 11045
  Professional Evidence (Design)

  UNIT CODE :

  11045

  Unit description :

  In this unit students will work on the relationship between the designer, research and design for professional practice. Students will engage in high-level design projects in collaboration with external stakeholders as a means of developing design solutions that respond to users, business, industry and issues of sustainability and their effects on society. Professional ethics and responsibility are also integral to this unit and projects. Students will demonstrate the integration of their academic and disciplinary knowledge and skills through significant projects and/or exhibitions. They will reflect on the value and outputs of their learning through their e-portfolio; and they will demonstrate their understanding of professionalism and career-readiness through disciplinary initiatives.
• UNIT NAME
• Professional Evidence (Design)
  (Credit points: 3; EFTSL = 0.125)

• UNIT CODE
• OEU
  Open Elective Unit

  UNIT CODE :

  OEU

  Unit description :
• UNIT NAME
• Open Elective Unit
  (Credit points: 3; EFTSL = 0.125)

• UNIT CODE
• OEU
  Open Elective Unit

  UNIT CODE :

  OEU

  Unit description :
• UNIT NAME
• Open Elective Unit
  (Credit points: 3; EFTSL = 0.125)