At a glance
Be part of the next generation of social media and marketing experts with this diploma-level qualification. Develop the advanced skills and specialised knowledge to be ready to work in this fast-moving industry.
JOB PROSPECTS
- Social Media Manager
- Social Media Strategist
- Social Media Coordinator
- Social Media Community Manager
COURSE OUTCOME
10904NAT Diploma of Social Media Marketing
Course overview
Be part of the next generation of social media and marketing experts with this diploma-level qualification. Develop the advanced skills and specialised knowledge to be ready to work in this fast-moving industry.
According to the Australian Government's Job Outlook service, advertising and marketing professionals will be highly sought after, with very strong industry growth continuing to be forecast.
Establish your career in the industry by learning about the social media platforms and how to utilise them to benefit any business. Learn how to engage with a range of clients and stakeholders to tailor your social media and digital marketing design strategies and develop the skills to write engaging and effective content. You'll also learn management and leadership skills, as well as how to increase brand awareness and generate revenue.
At TAFE Queensland our teachers are industry trained experts in their field so you're guaranteed to receive relevant and up-to-date learning in line with current market trends.
Successful completion of this course will open up employment opportunities within the social media marketing industry, including social media manager and social media analyst.
Our experienced teaching staff are still heavily embedded in the digital media industry, so they know where the industry is headed and what skills employers are looking for.
If you complete a TAFE Queensland diploma you can take advantage of our diploma-to-degree pathway options. Get in the fast lane and jump straight into the second year of a related bachelor’s degree at some of Australia’s top universities.
Units
The successful achievement of this qualification requires you to complete all core and 3 elective units from the list below.
| UNIT CODE | UNIT NAME | |
|---|---|---|
| NAT10904001 |
Plan, implement and manage content marketing | |
| SIRXMKT006 |
Develop a social media strategy | |
| NAT10904002 |
Plan, conduct and optimise organic social media marketing | |
| NAT10904003 |
Plan, manage and optimise paid social media advertising | |
| NAT10904004 |
Establish, build and leverage a personal brand on social media | |
| NAT10904005 |
Plan, implement and manage social media conversion strategies | |
Ways to study
Enjoy the freedom and flexibility of choosing when and where you study. Direct your own learning with all your study materials online, allowing you to manage your own workload and fit your studies around your lifestyle. Access your learning space 24 hours a day, seven days a week and be supported by high-quality educators who are devoted to your outcomes. Learn more
What you need to know about studying online
Intake
For most online courses study is structured into fixed intakes that have set durations of 12 weeks from the study commencement date. You will be able to access your learning materials from the first day of the study period. You must be enrolled to be able to access your learning materials. To ensure you can manage your study load, we recommend limiting your workload to no more than 2 units of competency per intake or the units required to complete a cluster/stage.
University pathways
If you want to go on to further study at university, TAFE Queensland has a pathway option to get you there. In many cases, completing one of our diplomas may give you a full year of credit towards a degree with one of our partner universities.
Learn more about university pathways
Payment options
No matter what your circumstances, TAFE Queensland has a payment option to suit you. If you are unsure of what's right for you, get in touch. We're here to help.
Upfront payment
This may be the full fee for the course, or the student contribution amount if you are eligible for a subsidy or concession.
Payment plan
If you have difficulty paying for the full cost of a course upfront, you may be eligible for a payment plan.
Important Information
Entry requirements
There are no formal entry requirements for this course.
Selection criteria
While this qualification has no formal entry requirements, TAFE Queensland has the following selection criteria:
- you will be required to complete the bksb to identify any learning support needs you may have;
- it is recommended that you have an understanding of basic business and marketing concepts, which may have been acquired through previous training or work experience;
- you will need to be aged 16 years or older by the course commencement date. If you are aged between 16 - 17 years old, you will be required to complete a risk assessment before enrolling;
- as you will be required to read comprehensive learning texts, journals and articles, undertake a range of written assessments, undertake research activities and engage in online forums and discussions, you will require successful completion of English to Year 12 level. You can demonstrate equivalency in one of the following:
- successful completion of a Nationally Recognised Training qualification at Certificate III level or higher; or
- ACER's Core Skills Profile for Adults Level 3 or above; or
- 2 years relevant industry experience in a role that requires the use of written documentation and communication.
Resources required
It is recommended that you have access to a reliable internet connection to access TAFE Queensland's online learning system Connect, and a computer with up-to-date software, including Microsoft Office, Adobe Acrobat Reader and Adobe Flash Player. This equipment and software is available for use at all TAFE Queensland locations.
Need to know
When studying online it is strongly recommended students follow the order of study and enrol in no more than two units per intake or the units required to complete a cluster/stage, unless otherwise advised.
Assessment Methods
Skill and knowledge assessments are an essential step in progressing through your course. You may be assessed in a number of ways while you are studying at TAFE Queensland, including observation, written assessment, questioning, portfolios, work samples, third-party feedback, and through recognition of prior learning. Read more about assessment methods.
Disclaimer
All information was accurate at time of publication, however TAFE policies, tuition fees and course content is subject to change without notice. Course commencement is dependent on sufficient enrolment numbers. Timetable information is subject to change prior to commencement and/or during the duration of your course.
How to apply
Recognition of Prior Learning (RPL) and credit transfers
Fast track your way to a formal qualification by earning credit for the things you already know. Getting recognition for the skills you've gained from the workplace or previous learning means less study time for you, and getting the paper to prove you're qualified a whole lot sooner. We can assess your skills, directly apply credits from previous successful study, and give you advanced standing in your course.
Get started with TAFE Queensland
If you have read and understood the student rules, refund policy, understand your fees and payment options, have a Unique Student Identifier (USI) and checked you meet the entry requirements and selection criteria for this course, you're ready to get started.
University pathways
If you want to go on to further study at university, TAFE Queensland has a pathway option to get you there. In many cases, completing one of our diplomas may give you a full year of credit towards a degree with one of our partner universities.
Learn more about university pathways 