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  • 10904NAT

Diploma of Social Media Marketing

At a glance

At a glance

Be part of the next generation of social media and marketing experts with this diploma-level qualification. Develop the advanced skills and specialised knowledge to be ready to work in this fast-moving industry.

JOB PROSPECTS
  • Social Media Manager
  • Social Media Strategist
  • Social Media Coordinator
  • Social Media Community Manager
COURSE OUTCOME

10904NAT Diploma of Social Media Marketing

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Course overview

Course overview

Be part of the next generation of social media and marketing experts with this diploma-level qualification. Develop the advanced skills and specialised knowledge to be ready to work in this fast-moving industry.

According to the Australian Government's Job Outlook service, advertising and marketing professionals will be highly sought after, with very strong industry growth continuing to be forecast.

Establish your career in the industry by learning about the social media platforms and how to utilise them to benefit any business. Learn how to engage with a range of clients and stakeholders to tailor your social media and digital marketing design strategies and develop the skills to write engaging and effective content. You'll also learn management and leadership skills, as well as how to increase brand awareness and generate revenue.

At TAFE Queensland our teachers are industry trained experts in their field so you're guaranteed to receive relevant and up-to-date learning in line with current market trends.

Successful completion of this course will open up employment opportunities within the social media marketing industry, including social media manager and social media analyst.

Units

The successful achievement of this qualification requires you to complete all core and 3 elective units from the list below. 

UNIT CODE UNIT NAME
NAT10904001
Plan, implement and manage content marketing
SIRXMKT006
Develop a social media strategy
NAT10904002
Plan, conduct and optimise organic social media marketing
NAT10904003
Plan, manage and optimise paid social media advertising
NAT10904004
Establish, build and leverage a personal brand on social media
NAT10904005
Plan, implement and manage social media conversion strategies
UNIT CODE UNIT NAME
BSBPMG430
Undertake project work
BSBMKG555
Write persuasive copy
BSBMKG542
Establish and monitor the marketing mix

Note: For some courses, not all electives are available at all campuses.

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Ways to study

Ways to study

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University pathways

If you want to go on to further study at university, TAFE Queensland has a pathway option to get you there. In many cases, completing one of our diplomas may give you a full year of credit towards a degree with one of our partner universities.

Learn more about university pathways
  • James Cook University
  • Southern Cross University
  • University of Canberra
  • Griffith University
  • Queensland University of Technology
  • Federation University
  • University of Southern Queensland
Payment options

Payment options

No matter what your circumstances, TAFE Queensland has a payment option to suit you. If you are unsure of what's right for you, get in touch. We're here to help.

Money IconUpfront payment

This may be the full fee for the course, or the student contribution amount if you are eligible for a subsidy or concession.

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Money IconPayment plan

If you have difficulty paying for the full cost of a course upfront, you may be eligible for a payment plan.

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Important Information
Important Information

Important Information


Entry requirements

There are no formal entry requirements for this course.

Selection criteria

While this qualification has no formal entry requirements, TAFE Queensland has the following selection criteria:

  • you will be required to complete the bksb to identify any learning support needs you may have;
  • it is recommended that you have an understanding of basic business and marketing concepts, which may have been acquired through previous training or work experience;
  • you will need to be aged 16 years or older by the course commencement date. If you are aged between 16 - 17 years old, you will be required to complete a risk assessment before enrolling;
  • as you will be required to read comprehensive learning texts, journals and articles, undertake a range of written assessments, undertake research activities and engage in online forums and discussions, you will require successful completion of English to Year 12 level. You can demonstrate equivalency in one of the following:

          - successful completion of a Nationally Recognised Training qualification at Certificate III level or higher; or
          - ACER's Core Skills Profile for Adults Level 3 or above; or
          - 2 years relevant industry experience in a role that requires the use of written documentation and communication.

Resources required

It is recommended that you have access to a reliable internet connection to access TAFE Queensland's online learning system Connect, and a computer with up-to-date software, including Microsoft Office, Adobe Acrobat Reader and Adobe Flash Player. This equipment and software is available for use at all TAFE Queensland locations.

Need to know

When studying online it is strongly recommended students follow the order of study and enrol in no more than two units per intake or the units required to complete a cluster/stage, unless otherwise advised. 

Assessment Methods

Skill and knowledge assessments are an essential step in progressing through your course. You may be assessed in a number of ways while you are studying at TAFE Queensland, including observation, written assessment, questioning, portfolios, work samples, third-party feedback, and through recognition of prior learning. Read more about assessment methods.

Disclaimer

All information was accurate at time of publication, however TAFE policies, tuition fees and course content is subject to change without notice. Course commencement is dependent on sufficient enrolment numbers. Timetable information is subject to change prior to commencement and/or during the duration of your course.

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How to apply

How to apply

Recognition of Prior Learning (RPL) and credit transfers


Fast track your way to a formal qualification by earning credit for the things you already know. Getting recognition for the skills you've gained from the workplace or previous learning means less study time for you, and getting the paper to prove you're qualified a whole lot sooner. We can assess your skills, directly apply credits from previous successful study, and give you advanced standing in your course.

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Get started with TAFE Queensland

If you have read and understood the student rules, refund policy, understand your fees and payment options, have a Unique Student Identifier (USI) and checked you meet the entry requirements and selection criteria for this course, you're ready to get started.

University pathways

If you want to go on to further study at university, TAFE Queensland has a pathway option to get you there. In many cases, completing one of our diplomas may give you a full year of credit towards a degree with one of our partner universities.

Learn more about university pathways
  • James Cook University
  • University of Queensland
  • University of Canberra
  • Federation University
  • Griffith University
  • Queensland University of Technology
  • University of Southern Queensland