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  • 10118NAT

Diploma of Social Media Marketing

At a glance

At a glance

Enrich your career as a social media professional with this high level marketing course. 

JOB PROSPECTS
  • Social Media Manager
  • Social Media Consultant
  • Social Media Strategist
  • Social Media Coordinator
  • Content Strategist
  • Digital Marketing Manager
COURSE OUTCOME

10118NAT Diploma of Social Media Marketing

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Course overview

Course overview

Enrich your career as a social media professional with this high level marketing course. This qualification will provide you with specialist knowledge to manage your workplace or business's social media presence.

According to the Australian Government's Job Outlook service, demand for advertising and marketing professionals grew very strongly over the past five years and is expected to continue to grow in the future. This large sector is likely to have around 53,000 job openings in the next five years.

This course will help you to understand social media platforms and learn how to use them to your benefit. You will also learn how to write and develop content for digital publications, use key performance indicators, and develop comprehensive social media marketing strategies. This course will equip you with the skills to lead a marketing team and present confidently to stakeholders.

At TAFE Queensland our teachers are industry-trained experts in their field so you are guaranteed to receive relevant and up-to-date learning in line with current market trends.

Successful completion of this course will enable you to specialise in social media, search engine marketing (SEM), strategy and sales, and marketing management roles. 

Units

The successful achievement of this qualification requires you to complete all core and 3 elective units from the list below. 

UNIT CODE UNIT NAME
SMMBCM501A
Plan, implement and manage blog and content marketing
SMMMSM502A
Plan, implement and manage mainstream social media marketing strategies
SMMNSM503A
Plan, implement and manage niche social media marketing strategies
SMMBPB504A
Establish and build a strong personal brand in social media
SMMEMS505A
Plan, implement and manage email marketing

Note: Not all electives are available at all campuses.

UNIT CODE UNIT NAME
BSBMKG515
Conduct a marketing audit
BSBMKG523
Design and develop an integrated marketing communication plan
BSBMKG502
Establish and adjust the marketing mix

Note: Not all electives are available at all campuses.

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Ways to study

Ways to study

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University pathways

If you want to go on to further study at university, TAFE Queensland has a pathway option to get you there. In many cases, completing one of our diplomas may give you a full year of credit towards a degree with one of our partner universities.

Learn more about university pathways
  • James Cook University
  • Southern Cross University
  • University of Canberra
  • Griffith University
  • Queensland University of Technology
  • University of Southern Queensland
Payment options

Payment options

No matter what your circumstances, TAFE Queensland has a payment option to suit you. If you are unsure of what's right for you, get in touch. We're here to help.

Money IconUpfront payment

This may be the full fee for the course, or the student contribution amount if you are eligible for a subsidy or concession.

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Money IconPayment plan

If you have difficulty paying for the full cost of a course upfront, you may be eligible for a payment plan.

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Important Information
Important Information

Important Information


Entry requirements

There are no formal entry requirements for this course.

Selection criteria

While this qualification has no formal entry requirements, TAFE Queensland has the following selection criteria:

  • you will be required to complete the bksb to identify any learning support needs you may have;
  • it is recommended that you have an understanding of basic business and marketing concepts, which may have been acquired through previous training or work experience;
  • you will need to be aged 16 years or older by the course commencement date. If you are aged between 16 - 17 years old, you will be required to complete a risk assessment before enrolling;
  • as you will be required to read comprehensive learning texts, journals and articles, undertake a range of written assessments, undertake research activities and engage in online forums and discussions, you will require successful completion of English to Year 12 level. You can demonstrate equivalency in one of the following:

          - successful completion of a Nationally Recognised Training qualification at Certificate III level or higher; or
          - ACER's Core Skills Profile for Adults Level 3 or above; or
          - 2 years relevant industry experience in a role that requires the use of written documentation and communication.

Resources required

In order to successfully complete your online studies you must have access to a computer with a reliable internet connection to access TAFE Queensland's online learning system Connect.

Need to know

When studying online it is strongly recommended students follow the preferred order of study and enrol in no more than two units per intake or the units required to complete a cluster/stage, unless otherwise advised. 

Assessment Methods

Skill and knowledge assessments are an essential step in progressing through your course. You may be assessed in a number of ways while you are studying at TAFE Queensland, including observation, written assessment, questioning, portfolios, work samples, third-party feedback, and through recognition of prior learning. Read more about assessment methods.

Disclaimer

All information was accurate at time of publication, however TAFE policies, tuition fees and course content is subject to change without notice. Course commencement is dependent on sufficient enrolment numbers. Timetable information is subject to change prior to commencement and/or during the duration of your course.

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How to apply

How to apply

Recognition of Prior Learning (RPL) and credit transfers


Fast track your way to a formal qualification by earning credit for the things you already know. Getting recognition for the skills you've gained from the workplace or previous learning means less study time for you, and getting the paper to prove you're qualified a whole lot sooner. We can assess your skills, directly apply credits from previous successful study, and give you advanced standing in your course.

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Get started with TAFE Queensland

If you have read and understood the student rules, refund policy, understand your fees and payment options, have a Unique Student Identifier (USI) and checked you meet the entry requirements and selection criteria for this course, you're ready to get started.

University pathways

If you want to go on to further study at university, TAFE Queensland has a pathway option to get you there. In many cases, completing one of our diplomas may give you a full year of credit towards a degree with one of our partner universities.

Learn more about university pathways
  • James Cook University
  • University of Queensland
  • University of Canberra
  • Griffith University
  • Queensland University of Technology
  • University of Southern Queensland