x
  • BSB52415

Diploma of Marketing and Communication

At a glance

At a glance

Establish yourself in a dynamic and creative industry with this high-level course in marketing and communication.

JOB PROSPECTS
  • Marketing and Communications Manager
  • Account Manager (Advertising)
  • Marketing Specialist
  • Marketing Coordinator
  • Promotions
  • Marketing Manager
  • Market Research Analyst
COURSE OUTCOME

BSB52415 Diploma of Marketing and Communication

Get Started Today
Enquire nowApply now
Course overview

Course overview

Establish yourself in a dynamic and creative industry with this high-level course in marketing and communication. This qualification will provide you with the contemporary, industry-relevant marketing and business skills you need to forge a successful career.

New trends such as interactive content, influencer marketing, augmented reality, and live streaming are changing the way marketers appeal to a new generation of consumers. Demand for qualified marketing professionals with knowledge of these developing areas is growing.

This course will equip you with specialised knowledge in customer research, web design, and digital marketing and communications. You'll gain practical experience developing promotional programs and small business marketing plans. In addition, you will learn how to pitch advertising concepts, identify and exploit market opportunities, and understand consumer behaviour.

At TAFE Queensland our teachers are industry trained experts in their field so you are guaranteed to receive relevant and up-to-date learning in line with current market trends.

Successful completion of this course will open up employment opportunities within a range of different industries requiring marketing professionals in roles such as promotions, market research, or marketing coordination. It will also give you the foundation skills needed to undertake further studies in your field.

Units

The successful achievement of this qualification requires you to complete all core and 9 elective units from the list below.

UNIT CODE UNIT NAME
BSBCMM401
Make a presentation
BSBCRT401
Articulate, present and debate ideas
BSBMGT407
Apply digital solutions to work processes
BSBMKG417
Apply marketing communication across a convergent industry
BSBMKG418
Develop and apply knowledge of marketing communication industry
BSBMKG507
Interpret market trends and developments
BSBMKG523
Design and develop an integrated marketing communication plan
BSBPMG522
Undertake project work

Note: Not all electives are available at all campuses.

UNIT CODE UNIT NAME
BSBADV507
Develop a media plan
BSBMKG501
Identify and evaluate marketing opportunities
BSBMKG502
Establish and adjust the marketing mix
BSBMKG506
Plan market research
BSBMKG508
Plan direct marketing activities
BSBMKG510
Plan e-marketing communications
BSBMKG514
Implement and monitor marketing activities
BSBMKG515
Conduct a marketing audit
BSBMKG527
Plan social media engagement

Note: Not all electives are available at all campuses.

Get Started Today
Enquire nowApply now
Ways to study

Ways to study

Get Started Today
Enquire nowApply now

University pathways

If you want to go on to further study at university, TAFE Queensland has a pathway option to get you there. In many cases, completing one of our diplomas will give you a full year of credit towards a degree with one of our partner universities.

Learn more about university pathways
  • James Cook University
  • University of Queensland
  • University of Canberra
  • Griffith University
  • Queensland University of Technology
  • University of Southern Queensland
Payment options

Payment options

No matter what your circumstances, TAFE Queensland has a payment option to suit you. If you are unsure of what's right for you, get in touch. We're here to help.

Money IconUpfront payment

This is the total cost of the course you need to pay when you enrol if you are not eligible for a subsidy or concession.

Learn more

Money IconVet Student Loan - $5,075 cap

This is an interest-free personal loan from the Australian Government that provides eligible students access to capped funding to help pay for their studies.

Learn more

Money IconPayment plan

If you have difficulty paying for the full cost of a course upfront, you may be eligible for a payment plan.

Learn more

Get Started Today
Enquire nowApply now
Important Information
Important Information

Important Information


Entry requirements

The entry requirement for this qualification are the five units listed below. These units are included in the delivery of this qualification at an upfront cost of $285.   

BSBCMM401 Make a presentation 
BSBCRT401 Articulate, present and debate ideas 
BSBMGT407 Apply digital solutions to work processes 
BSBMKG417 Apply marketing communication across a convergent industry 
BSBMKG418 Develop and apply knowledge of marketing communication industry  

TAFE Queensland also has the following selection criteria for this qualification:    It is recommended that participants have five years' work experience, practical management experience, and an understanding of business issues in large organisations.

Resources required

No specific resources are required to successfully complete this course.  It is recommended that students have access to a reliable internet connection to access TAFE Queensland's online learning system "Connect", and a computer with up-to-date software, including Microsoft Office, Adobe Acrobat Reader and Adobe Flash Player. This equipment and software is available for students to use at all TAFE Queensland locations.

Assessment Methods

Skill and knowledge assessments are an essential step in progressing through your course. You may be assessed in a number of ways while you are studying at TAFE Queensland, including observation, written assessment, questioning, portfolios, work samples, third-party feedback, and through recognition of prior learning. Read more about assessment methods.

Disclaimer

All information was accurate at time of publication, however TAFE policies, tuition fees and course content is subject to change without notice. Course commencement is dependent on sufficient enrolments.

Get Started Today
Enquire nowApply now
How to apply

How to apply

Recognition of Prior Learning (RPL) and credit transfers


Fast track your way to a formal qualification by earning credit for the things you already know. Getting recognition for the skills you've gained from the workplace or previous learning means less study time for you, and getting the paper to prove you're qualified a whole lot sooner. We can assess your skills, directly apply credits from previous successful study, and give you advanced standing in your course.

Learn more

test

Get started with TAFE Queensland

If you have read and understood the student rules, refund policy, understand your fees and payment options, have a Unique Student Identifier (USI) and checked you meet the entry requirements and selection criteria for this course, you're ready to get started.

University pathways

If you want to go on to further study at university, TAFE Queensland has a pathway option to get you there. In many cases, completing one of our diplomas will give you a full year of credit towards a degree with one of our partner universities.

Learn more about university pathways
  • James Cook University
  • University of Queensland
  • University of Canberra
  • Griffith University
  • Queensland University of Technology
  • University of Southern Queensland