BSB50620

Diploma of Marketing and Communication

Establish yourself in a dynamic and creative industry with this high-level course in marketing and communication.

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WAYS TO STUDY Online

NEXT INTAKE Start date: 07 Oct 2025 Duration: 9 months View all intakes

WHAT YOU'LL PAY

Full Fee

$5,365

Eligibility calculator

Course overview

Establish yourself in a dynamic and creative industry with this high-level course in marketing and communication. This qualification will provide you with the contemporary, industry-relevant marketing and business skills you need to forge a successful career.

According to the Australian Government's Job Outlook service, demand for advertising and marketing professionals grew very strongly over the past five years and is expected to continue to grow in the future. This very large occupation is likely to create around 53,000 job openings over the next five years.

This course will equip you with specialised knowledge in customer research, web design, and digital marketing and communications. You'll gain practical experience developing promotional programs and small business marketing plans. In addition, you will learn how to pitch advertising concepts, identify and exploit market opportunities, and understand consumer behaviour.

At TAFE Queensland our teachers are industry trained experts in their field so you are guaranteed to receive relevant and up-to-date learning in line with current market trends.

Successful completion of this course will open up employment opportunities within a range of different industries requiring marketing professionals in roles such as promotions, market research, or marketing coordination. It will also give you the foundation skills needed to undertake further studies in your field.

What can I do?

Marketing and Communications Manager
Account Manager (Advertising)
Marketing Specialist
Marketing Coordinator
Promotions
Marketing Manager
Market Research Analyst

Course outcome:

BSB50620 Diploma of Marketing and Communication

What you will study

The successful achievement of this qualification requires you to complete all core and 7 elective units from the list below.

UNIT CODE
UNIT NAME

UNIT CODE
BSBMKG541

Identify and evaluate marketing opportunities

UNIT CODE :
BSBMKG541

Unit description :
This unit describes the skills and knowledge required to identify, evaluate and take advantage of marketing opportunities by analysing market data, distinguishing characteristics of possible markets and assessing viability of changes to operations.
UNIT NAME
Identify and evaluate marketing opportunities

UNIT CODE
BSBMKG542

Establish and monitor the marketing mix

UNIT CODE :
BSBMKG542

Unit description :
UNIT NAME
Establish and monitor the marketing mix

UNIT CODE
BSBMKG552

Design and develop marketing communication plans

UNIT CODE :
BSBMKG552

Unit description :
This unit describes the skills and knowledge required to identify and evaluate a range of marketing communication mediums to design and develop marketing communication plans.
UNIT NAME
Design and develop marketing communication plans

UNIT CODE
BSBMKG555

Write persuasive copy

UNIT CODE :
BSBMKG555

Unit description :
UNIT NAME
Write persuasive copy

UNIT CODE
BSBPMG430

Undertake project work

UNIT CODE :
BSBPMG430

Unit description :
This unit describes the skills and knowledge required to undertake a minor project or a section of a larger project.
UNIT NAME
Undertake project work

UNIT CODE
UNIT NAME

UNIT CODE
BSBCMM511

Communicate with influence

UNIT CODE :
BSBCMM511

Unit description :
This unit describes the skills and knowledge required to present and negotiate persuasively, lead and participate in meetings and make presentations to customers, clients and other key stakeholders.
UNIT NAME
Communicate with influence

UNIT CODE
BSBCRT511

Develop critical thinking in others

UNIT CODE :
BSBCRT511

Unit description :
This unit describes the skills and knowledge required to develop critical and creative thinking skills in others within a workplace context.
UNIT NAME
Develop critical thinking in others

UNIT CODE
BSBMKG543

Plan and interpret market research

UNIT CODE :
BSBMKG543

Unit description :
This unit describes the skills and knowledge required to plan market research and conduct an analysis to report and interpret findings.
UNIT NAME
Plan and interpret market research

UNIT CODE
BSBMKG546

Develop social media engagement plans

UNIT CODE :
BSBMKG546

Unit description :
This unit describes the skills and knowledge required to effectively develop social media engagement plans with a preferred target audience.
UNIT NAME
Develop social media engagement plans

UNIT CODE
BSBTEC404

Use digital technologies to collaborate in a work environment

UNIT CODE :
BSBTEC404

Unit description :
This unit describes the skills and knowledge required to understand the fundamentals of using digital technologies to collaborate in a workplace context, including working as part of a remote team. It involves undertaking a basic review of organisational processes to identify opportunities for using digital technologies to complete work tasks more efficiently and effectively.
UNIT NAME
Use digital technologies to collaborate in a work environment

UNIT CODE
BSBTWK401

Build and maintain business relationships

UNIT CODE :
BSBTWK401

Unit description :
This unit describes the skills and knowledge required to establish, develop and maintain effective work relationships and networks through relationship building and negotiation skills required by workers. These workers may be within an organisation as well as freelance or contract workers.
UNIT NAME
Build and maintain business relationships

UNIT CODE
SIRXMKT006

Develop a social media strategy

UNIT CODE :
SIRXMKT006

Unit description :
UNIT NAME
Develop a social media strategy

Note: For some courses, not all electives are available at all campuses.

Ways to study

Choose your study location

Online virtual classroom

You will study online however your classes will be delivered in real time via a scheduled timetable. You will interact with your teachers and other students using programs like Zoom. Learn more
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STUDY MODE	START DATE	DURATION	WORKLOAD	WHAT YOU'LL PAY
Online virtual classroom	07 Oct 2025	9 months	Part time 2 nights per week	Full fee: $5,365 This is the total course fee. Read more about student loans and payment plans. More Apply
Online virtual classroom Online Time How much of the course will be delivered online. 100% On Campus Time 0% START DATE The date the course starts. Apply early as intakes fill up quickly. 07 Oct 2025 The date the course starts. Apply early as intakes fill up quickly. DURATION The total length of time it takes to complete the course. 9 months The total length of time it takes to complete the course. Workload The average amount of time students will need to allocate to study each week. Part time 2 nights per week The average amount of time students will need to allocate to study each week. WHAT YOU'LL PAY Full fee: $5,365 This is the total course fee. Read more about student loans and payment plans. Class format Some courses include classes at scheduled times while others can be completed in your own time. Teacher-led, Scheduled Some courses include classes at scheduled times while others can be completed in your own time. VIRTUAL CLASS Scheduled online classes using video conferencing software (such as Zoom). Yes Scheduled online classes using video conferencing software (such as Zoom). ASSESSMENT The primary location assessments will take place. Some courses also require vocational placement. Online The primary location assessments will take place. Some courses also require vocational placement. TEACHER COMMS The different ways you can contact your teacher throughout the course. Phone, Email, Zoom The different ways you can contact your teacher throughout the course. Less Ask a question Apply

You will be able to access your learning materials 24 hours a day, seven days a week, from the first day of your study period for the relevant units of competency. You must be enrolled to access your learning materials.

Online self-directed study allows you to enjoy the freedom and flexibility of choosing when and where you study. Direct your own learning with all your study materials online, allowing you to manage your own workload and fit your studies around your lifestyle. Learn more

Online virtual classroom study allows you to enjoy the freedom of choosing where you study, with no on-campus commitments. Virtual classes are delivered online, to a scheduled timetable, allowing you to interact with fellow students and high-quality educators from the comfort of a location that best suits you. You will be expected to undertake additional self-directed study in order to complete the course requirements. Learn more

Online with on campus practical allows you to enjoy the freedom and flexibility of choosing when and where you study to complete the online component of your course followed up by a scheduled practical component on campus.

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Diploma of Marketing and Communication (BSB50620)

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Diploma of Marketing and Communication

COURSE CODE: BSB50620

Payment Options

How can I pay for this course?

No matter what your circumstances, TAFE Queensland has a payment option to suit you. If you are unsure of what’s right for you, get in touch. We’re here to help.

Payment plan

If you have difficulty paying for the full cost of a course upfront, you may be eligible for a payment plan.

Learn more

Upfront payment

This may be the full fee for the course, or the student contribution amount if you are eligible for a subsidy or concession.

Learn more

VET Student Loan - $12,557 cap

The VET Student Loans program assists eligible students enrolled in approved courses to pay their tuition fees. The Australian Government charges full fee-paying (non-subsidised) students a 20 per cent loan fee in addition to their tuition fees. A VET Student Loan is a debt that must be repaid.

Learn more

Entry requirements

Skills check

You will be invited to complete a Skills Check following your application submission, before enrolling to your studies. This helps you to decide if your course is right for you and allows us to understand your current abilities in English, Maths, as well as using Digital technology.

The recommended benchmark levels for this course are 4 in English, 4 in Maths and 4 in Digital Technology.

If you are applying for a VET Student Loan the required levels to meet academic eligibility, as outlined by Commonwealth guidelines, is Level 4 English and Maths.

Access and instructions on how to complete the Skills Check will be emailed to you once you have submitted your application.

Read the Skills Check FAQs.

Entry to this qualification is limited to those who:

Have completed the following units (or equivalent competencies) or BSBSS00107 Marketing and Communication Foundations Skill Set:

BSBCMM411 Make presentations;
BSBCRT412 Articulate, present and debate ideas;
BSBMKG433 Undertake marketing activities;
BSBMKG435 Analyse consumer behaviour;
BSBMKG439 Develop and apply knowledge of communications industry; and
BSBWRT411 Write complex documents.

Equivalent competencies are predecessors to these units, which have been mapped as equivalent.

Have two years equivalent full-time relevant work experience.

Selection criteria

It is recommended that learners have an understanding of basic business and technology concepts, which may have been acquired through previous training programs, qualifications and/or work experience.

Students are required to access and use technology to complete the learning and assessment activities and resources within this program. This can be through their own device and internet connection, or through TAFE campus locations closest to your home location.

Resources required

It is recommended that students have access to a reliable internet connection to access TAFE Queensland's online learning system "Connect", and a computer with up-to-date software, including Microsoft Office and Adobe Acrobat Reader. This equipment and software is available for students to use at all TAFE Queensland locations.

Assessment methods

Skill and knowledge assessments are an essential step in progressing through your course. You may be assessed in a number of ways while you are studying at TAFE Queensland, including observation, written assessment, questioning, portfolios, work samples, third-party feedback, and through recognition of prior learning. Read more about assessment methods.

Pathways

University pathways

If you want to go on to further study at university, TAFE Queensland has a pathway option to get you there. In many cases, completing one of our diplomas may give you a full year of credit towards a degree with one of our partner universities.

Learn more about University Pathways

How to apply

Direct application

If you're ready to get started, simply hit the Apply Now button on your preferred course information page and get your application underway online.

Course disclaimer

All information was accurate at time of publication, however TAFE policies, tuition fees, available subsidies, and course content is subject to change without notice. Course commencement is dependent on sufficient enrolment numbers. Timetable information is subject to change prior to commencement and/or during the duration of your course.

Recognition of prior learning (RPL) and credit transfers

Fast track your way to a formal qualification by earning credit for the things you already know. We can assess your skills, directly apply credits from previous successful study, and give you advanced standing in your course.

Learn more

Related courses

Diploma of Business

Thrive in a career in business with this high-level qualification. This course is perfect for people who want to elevate their skills at a management or executive level.

Careers

Program Consultant
Program Coordinator
Executive Officer
Administration Manager

Full Time : 1 year

Next Start : 14 Jul 2025

Diploma of Business / Diploma of Marketing and Communication

Dual award

Elevate yourself in the dynamic and fast-paced industry of marketing, communication and business with this high-level course. Develop the advanced skills and specialised knowledge to work across a diverse range of business functions.

Careers

Program Consultant
Program Coordinator
Executive Officer
Administration Manager
Marketing and Communications Manager
Account Manager (Advertising)
Marketing Specialist
Marketing Coordinator
Marketing Manager
Market Research Analyst

Full Time : 1 year

Next Start : 14 Jul 2025

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Diploma of Marketing and Communication

Course overview

What can I do?

Course outcome:

Core units

Elective units

Download Brochure

Ask a question

Diploma of Marketing and Communication

Payment Options

How can I pay for this course?

Payment plan

Upfront payment

VET Student Loan - $12,557 cap

Entry requirements

Skills check

Selection criteria

Resources required

Assessment methods

Pathways

University pathways

How to apply

Direct application

Course disclaimer

Recognition of prior learning (RPL) and credit transfers

Related courses

Diploma of Business

Careers

Diploma of Business / Diploma of Marketing and Communication

Careers