Unit code: BSBMKG507

Unit description:

This unit describes the skills and knowledge required to conduct an analysis of market data in order to determine organisational and competitor business performance and to prepare market and business forecasts. The information assists in developing an organisation's marketing plan and to determine the current or potential future success of marketing strategies.

Unit code: BSBMKG523

Unit description:

This unit describes the skills and knowledge required to identify and evaluate the range of marketing communication options and media, to design an integrated marketing communication plan, and to develop a marketing communication brief and creative brief reflecting client needs and preferences.

Unit code: BSBPMG522

Unit description:

This unit describes the skills and knowledge required to undertake a straightforward project or a section of a larger project. It covers developing a project plan, administering and monitoring the project, finalising the project and reviewing the project to identify lessons learned for application to future projects.

Unit code: BSBADV507

Unit description:

This unit describes the skills and knowledge required to develop a media plan within a given budget, by defining requirements, selecting media vehicles and determining a schedule.

Unit code: BSBCMM401

Unit description:

This unit covers the skills and knowledge required to prepare, deliver and review a presentation to a target audience.

Unit code: BSBCRT401

Unit description:

This unit describes the skills and knowledge required to articulate, present and debate ideas in a work or broader life context using creative techniques in order to provoke response, reaction and critical discussion.

Unit code: BSBMGT407

Unit description:

This unit defines the skills, knowledge and outcomes to integrate digital technologies into common management practice. It applies to supervisors, team, new and emerging leaders who need to apply digital vision and solutions within structured work environments.

Unit code: BSBMKG417

Unit description: This unit describes the skills and knowledge required to work effectively within the convergent marketing communication industry.

Unit code: BSBMKG418

Unit description: This unit describes the skills and knowledge required to research, analyse and apply knowledge within the marketing communication industry with due consideration to legal and ethical constraints and the digital communication convergent environment.

Unit code: BSBMKG501

Unit description:

This unit describes the skills and knowledge required to identify, evaluate and take advantage of marketing opportunities by analysing market data, distinguishing characteristics of possible markets and assessing viability of changes to operations.

Unit code: BSBMKG502

Unit description:

This unit describes the skills and knowledge required to determine the optimum marketing mix for a business through analysis of interrelated marketing components.

Unit code: BSBMKG506

Unit description:

This unit describes the skills and knowledge required to plan market research by identifying market research needs, defining market research objectives, identifying data gathering approaches and developing a market research plan.

Unit code: BSBMKG508

Unit description:

This unit describes the skills and knowledge required to plan direct marketing activities and develop marketing plans matching organisational objectives.

Unit code: BSBMKG510

Unit description:

This unit describes the skills and knowledge required to research, prepare and evaluate an organisational e-marketing plan that integrates electronic communications and website marketing to support marketing objectives.

Unit code: BSBMKG514

Unit description:

This unit describes the skills and knowledge required to apply and observe marketing plan objectives and action necessary improvements.

Unit code: BSBMKG515

Unit description:

This unit describes the skills and knowledge required to prepare and manage a marketing audit, with reference to an organisation's marketing plan.

Unit code: BSBMKG537

Unit description: This unit describes the skills and knowledge required to effectively plan engagement with a preferred target audience on social media.