Establish yourself in a dynamic and creative industry with this high-level course in marketing and communication.
BSB52415 Diploma of Marketing and Communication
Establish yourself in a dynamic and creative industry with this high-level course in marketing and communication. This qualification will provide you with the contemporary, industry-relevant marketing and business skills you need to forge a successful career.
New trends such as interactive content, influencer marketing, augmented reality, and live streaming are changing the way marketers appeal to a new generation of consumers. Demand for qualified marketing professionals with knowledge of these developing areas is growing.
This course will equip you with specialised knowledge in customer research, web design, and digital marketing and communications. You'll gain practical experience developing promotional programs and small business marketing plans. In addition, you will learn how to pitch advertising concepts, identify and exploit market opportunities, and understand consumer behaviour.
At TAFE Queensland our teachers are industry trained experts in their field so you are guaranteed to receive relevant and up-to-date learning in line with current market trends.
Successful completion of this course will open up employment opportunities within a range of different industries requiring marketing professionals in roles such as promotions, market research, or marketing coordination. It will also give you the foundation skills needed to undertake further studies in your field.
The successful achievement of this qualification requires you to complete all core and 9 elective units from the list below.
|UNIT CODE||UNIT NAME|
||Develop a media plan|
||Make a presentation|
||Articulate, present and debate ideas|
||Apply digital solutions to work processes|
||Apply marketing communication across a convergent industry|
||Develop and apply knowledge of marketing communication industry|
||Identify and evaluate marketing opportunities|
||Establish and adjust the marketing mix|
||Plan market research|
||Plan direct marketing activities|
||Plan e-marketing communications|
||Implement and monitor marketing activities|
||Conduct a marketing audit|
||Plan social media engagement|
Note: Not all electives are available at all campuses.
If you want to go on to further study at university, TAFE Queensland has a pathway option to get you there. In many cases, completing one of our diplomas may give you a full year of credit towards a degree with one of our partner universities.Learn more about university pathways
No matter what your circumstances, TAFE Queensland has a payment option to suit you. If you are unsure of what's right for you, get in touch. We're here to help.
This is the total amount you need to pay when you enrol. This may be the full fee for the course, or the student contribution amount if you are eligible for a subsidy or concession.
This is an interest-free personal loan from the Australian Government that provides eligible students access to capped funding to help pay for their studies.
If you have difficulty paying for the full cost of a course upfront, you may be eligible for a payment plan.
The entry requirement for this qualification are the five units listed below. These units are included in the delivery of this qualification at an upfront cost of $285.
BSBCMM401 Make a presentation
BSBCRT401 Articulate, present and debate ideas
BSBMGT407 Apply digital solutions to work processes
BSBMKG417 Apply marketing communication across a convergent industry
BSBMKG418 Develop and apply knowledge of marketing communication industry
Entry into the accelerated program is via an application process and it is recommended that you have at least 5 years' experience working in the areas of business, management or marketing and communication, and have an understanding of issues relevant to medium to large organisations.
No specific resources are required to successfully complete this course. It is recommended that students have access to a reliable internet connection to access TAFE Queensland's online learning system "Connect", and a computer with up-to-date software, including Microsoft Office, Adobe Acrobat Reader and Adobe Flash Player. This equipment and software is available for students to use at all TAFE Queensland locations.
Skill and knowledge assessments are an essential step in progressing through your course. You may be assessed in a number of ways while you are studying at TAFE Queensland, including observation, written assessment, questioning, portfolios, work samples, third-party feedback, and through recognition of prior learning. Read more about assessment methods.
All information was accurate at time of publication, however TAFE policies, tuition fees and course content is subject to change without notice. Course commencement is dependent on sufficient enrolment numbers. Timetable information is subject to change prior to commencement and/or during the duration of your course.
You can apply to study this course through the Queensland Tertiary Admission Centre (QTAC). You will need to submit your application on the QTAC website. It will be assessed, and if you are successful you will receive an offer directly through QTAC. You will need to accept your offer from QTAC before enrolling with TAFE Queensland.
Fast track your way to a formal qualification by earning credit for the things you already know. Getting recognition for the skills you've gained from the workplace or previous learning means less study time for you, and getting the paper to prove you're qualified a whole lot sooner. We can assess your skills, directly apply credits from previous successful study, and give you advanced standing in your course.