At a glance
Establish yourself in a dynamic and creative industry with this high-level course in marketing and communication.
JOB PROSPECTS
- Marketing and Communications Manager
- Account Manager (Advertising)
- Marketing Specialist
- Marketing Coordinator
- Promotions
- Marketing Manager
- Market Research Analyst
COURSE OUTCOME
BSB52415 Diploma of Marketing and Communication
Course overview
Establish yourself in a dynamic and creative industry with this high-level course in marketing and communication. This qualification will provide you with the contemporary, industry-relevant marketing and business skills you need to forge a successful career.
According to the Australian Government's Job Outlook service, demand for advertising and marketing professionals grew very strongly over the past five years and is expected to continue to grow in the future. This very large occupation is likely to create around 53,000 job openings over the next five years.
This course will equip you with specialised knowledge in customer research, web design, and digital marketing and communications. You'll gain practical experience developing promotional programs and small business marketing plans. In addition, you will learn how to pitch advertising concepts, identify and exploit market opportunities, and understand consumer behaviour.
At TAFE Queensland our teachers are industry trained experts in their field so you are guaranteed to receive relevant and up-to-date learning in line with current market trends.
Successful completion of this course will open up employment opportunities within a range of different industries requiring marketing professionals in roles such as promotions, market research, or marketing coordination. It will also give you the foundation skills needed to undertake further studies in your field.
Units
The successful achievement of this qualification requires you to complete all core and 9 elective units from the list below.
| UNIT CODE | UNIT NAME | |
|---|---|---|
| BSBADV507 |
Develop a media plan | |
| BSBCMM401 |
Make a presentation | |
| BSBCRT401 |
Articulate, present and debate ideas | |
| BSBMGT407 |
Apply digital solutions to work processes | |
| BSBMKG417 |
Apply marketing communication across a convergent industry | |
| BSBMKG418 |
Develop and apply knowledge of marketing communication industry | |
| BSBMKG501 |
Identify and evaluate marketing opportunities | |
| BSBMKG502 |
Establish and adjust the marketing mix | |
| BSBMKG506 |
Plan market research | |
| BSBMKG508 |
Plan direct marketing activities | |
| BSBMKG510 |
Plan e-marketing communications | |
| BSBMKG514 |
Implement and monitor marketing activities | |
| BSBMKG515 |
Conduct a marketing audit | |
| BSBMKG537 |
Develop a social media engagement plan | |
Note: For some courses, not all electives are available at all campuses.
Ways to study
Studying on campus is a great way to enjoy the benefits of face-to-face education in a way that is far removed from a typical school. No matter which campus you choose, you know that you will be learning in an adult environment where you will be respected and nurtured. Attend a campus to learn face-to-face with a teacher in one of our learning spaces; such as a classroom, workshop, laboratory or simulated environments, or interact with teachers using real-time video or web conference tools. Learn more
What you need to know about studying on campus
Courses delivered on campus may have a combination of online and classroom based learning. Students are expected to undertake additional personal study to complete the course requirements.
University pathways
If you want to go on to further study at university, TAFE Queensland has a pathway option to get you there. In many cases, completing one of our diplomas may give you a full year of credit towards a degree with one of our partner universities.
Learn more about university pathways
Payment options
No matter what your circumstances, TAFE Queensland has a payment option to suit you. If you are unsure of what's right for you, get in touch. We're here to help.
Upfront payment
This may be the full fee for the course, or the student contribution amount if you are eligible for a subsidy or concession.
Vet Student Loan - $10,717 cap
This is an interest-free personal loan from the Australian Government that provides eligible students access to capped funding to help pay for their studies.
Payment plan
If you have difficulty paying for the full cost of a course upfront, you may be eligible for a payment plan.
Important Information
Entry requirements
The entry requirement for this qualification are the five units listed below. These units are included in the delivery of this qualification at an upfront cost of $305.
BSBCMM401 Make a presentation
BSBCRT401 Articulate, present and debate ideas
BSBMGT407 Apply digital solutions to work processes
BSBMKG417 Apply marketing communication across a convergent industry
BSBMKG418 Develop and apply knowledge of marketing communication industry
Selection criteria
Entry into the accelerated program is via an application process and it is recommended that you have at least 5 years' experience working in the areas of business, management or marketing and communication, and have an understanding of issues relevant to medium to large organisations.
Resources required
No specific resources are required to successfully complete this course. It is recommended that students have access to a reliable internet connection to access TAFE Queensland's online learning system "Connect", and a computer with up-to-date software, including Microsoft Office, Adobe Acrobat Reader and Adobe Flash Player. This equipment and software is available for students to use at all TAFE Queensland locations.
Need to know
Replacement Qualification
This qualification has been replaced by BSB50620 - Diploma of Marketing and Communication, as of 18 October 2020. Please note: TAFE Queensland has been given approval to extend the transition period until 19 April 2022, to enable current students to complete their study. If required, current enrolment will be transitioned into the replacement qualification.
Assessment Methods
Skill and knowledge assessments are an essential step in progressing through your course. You may be assessed in a number of ways while you are studying at TAFE Queensland, including observation, written assessment, questioning, portfolios, work samples, third-party feedback, and through recognition of prior learning. Read more about assessment methods.
Disclaimer
All information was accurate at time of publication, however TAFE policies, tuition fees and course content is subject to change without notice. Course commencement is dependent on sufficient enrolment numbers. Timetable information is subject to change prior to commencement and/or during the duration of your course.
How to apply
Recognition of Prior Learning (RPL) and credit transfers
Fast track your way to a formal qualification by earning credit for the things you already know. Getting recognition for the skills you've gained from the workplace or previous learning means less study time for you, and getting the paper to prove you're qualified a whole lot sooner. We can assess your skills, directly apply credits from previous successful study, and give you advanced standing in your course.
Get started with TAFE Queensland
If you have read and understood the student rules, refund policy, understand your fees and payment options, have a Unique Student Identifier (USI) and checked you meet the entry requirements and selection criteria for this course, you're ready to get started.
University pathways
If you want to go on to further study at university, TAFE Queensland has a pathway option to get you there. In many cases, completing one of our diplomas may give you a full year of credit towards a degree with one of our partner universities.
Learn more about university pathways 