At a glance
Establish yourself in a dynamic and creative industry with this high-level course in marketing and communication.
JOB PROSPECTS
- Marketing and Communications Manager
- Account Manager (Advertising)
- Marketing Specialist
- Marketing Coordinator
- Promotions
- Marketing Manager
- Market Research Analyst
COURSE OUTCOME
BSB52415 Diploma of Marketing and Communication
Course overview
Establish yourself in a dynamic and creative industry with this high-level course in marketing and communication. This qualification will provide you with the contemporary, industry-relevant marketing and business skills you need to forge a successful career.
New trends such as interactive content, influencer marketing, augmented reality, and live streaming are changing the way marketers appeal to a new generation of consumers. Demand for qualified marketing professionals with knowledge of these developing areas is growing.
This course will equip you with specialised knowledge in customer research, web design, and digital marketing and communications. You'll gain practical experience developing promotional programs and small business marketing plans. In addition, you will learn how to pitch advertising concepts, identify and exploit market opportunities, and understand consumer behaviour.
At TAFE Queensland our teachers are industry trained experts in their field so you are guaranteed to receive relevant and up-to-date learning in line with current market trends.
Successful completion of this course will open up employment opportunities within a range of different industries requiring marketing professionals in roles such as promotions, market research, or marketing coordination. It will also give you the foundation skills needed to undertake further studies in your field.
Units
The successful achievement of this qualification requires you to complete all core and 9 elective units from the list below.
| UNIT CODE | UNIT NAME | |
|---|---|---|
| BSBCMM401 |
Make a presentation | |
| BSBCRT401 |
Articulate, present and debate ideas | |
| BSBMGT407 |
Apply digital solutions to work processes | |
| BSBMKG417 |
Apply marketing communication across a convergent industry | |
| BSBMKG418 |
Develop and apply knowledge of marketing communication industry | |
| BSBMKG507 |
Interpret market trends and developments | |
| BSBMKG523 |
Design and develop an integrated marketing communication plan | |
| BSBPMG522 |
Undertake project work | |
Note: Not all electives are available at all campuses.
| UNIT CODE | UNIT NAME | |
|---|---|---|
| BSBADV507 |
Develop a media plan | |
| BSBMKG501 |
Identify and evaluate marketing opportunities | |
| BSBMKG502 |
Establish and adjust the marketing mix | |
| BSBMKG506 |
Plan market research | |
| BSBMKG508 |
Plan direct marketing activities | |
| BSBMKG510 |
Plan e-marketing communications | |
| BSBMKG514 |
Implement and monitor marketing activities | |
| BSBMKG515 |
Conduct a marketing audit | |
| BSBMKG527 |
Plan social media engagement | |
Note: Not all electives are available at all campuses.
Ways to study
Studying on campus is a great way to enjoy the benefits of face-to-face education in a way that is far removed from a typical school. No matter which campus you choose, you know that you will be learning in an adult environment where you will be respected and nurtured. Attend a campus to learn face-to-face with a teacher in one of our learning spaces; such as a classroom, workshop, laboratory or simulated environments, or interact with teachers using real-time video or web conference tools.
What you need to know about studying on campus
Courses delivered on campus may have a combination of online and classroom based learning. Students studying full time should allow up to 16 hours per week of personal study time to complete the course requirements.
University pathways
If you want to go on to further study at university, TAFE Queensland has a pathway option to get you there. In many cases, completing one of our diplomas will give you a full year of credit towards a degree with one of our partner universities.
Learn more about university pathways
Payment options
No matter what your circumstances, TAFE Queensland has a payment option to suit you. If you are unsure of what's right for you, get in touch. We're here to help.
Upfront payment
This is the total cost of the course you need to pay when you enrol if you are not eligible for a subsidy or concession.
Vet Student Loan - $5,075 cap
This is an interest-free personal loan from the Australian Government that provides eligible students access to capped funding to help pay for their studies.
Payment plan
If you have difficulty paying for the full cost of a course upfront, you may be eligible for a payment plan.
Important Information
Entry requirements
The entry requirement for this qualification are the five units listed below. These units are included in the delivery of this qualification at an upfront cost of $285.
BSBCMM401 Make a presentation
BSBCRT401 Articulate, present and debate ideas
BSBMGT407 Apply digital solutions to work processes
BSBMKG417 Apply marketing communication across a convergent industry
BSBMKG418 Develop and apply knowledge of marketing communication industry
TAFE Queensland also has the following selection criteria for this qualification: It is recommended that participants have five years' work experience, practical management experience, and an understanding of business issues in large organisations.
Resources required
No specific resources are required to successfully complete this course. It is recommended that students have access to a reliable internet connection to access TAFE Queensland's online learning system "Connect", and a computer with up-to-date software, including Microsoft Office, Adobe Acrobat Reader and Adobe Flash Player. This equipment and software is available for students to use at all TAFE Queensland locations.
Assessment Methods
Skill and knowledge assessments are an essential step in progressing through your course. You may be assessed in a number of ways while you are studying at TAFE Queensland, including observation, written assessment, questioning, portfolios, work samples, third-party feedback, and through recognition of prior learning. Read more about assessment methods.
Disclaimer
All information was accurate at time of publication, however TAFE policies, tuition fees and course content is subject to change without notice. Course commencement is dependent on sufficient enrolments.
How to apply
If you're ready to get started, simply hit the Apply Now button on your preferred course information page and get your application underway online.
You can apply to study this course through the Queensland Tertiary Admission Centre (QTAC). You will need to submit your application on the QTAC website. It will be assessed, and if you are successful you will receive an offer directly through QTAC. You will need to accept your offer from QTAC before enrolling with TAFE Queensland.
Recognition of Prior Learning (RPL) and credit transfers
Fast track your way to a formal qualification by earning credit for the things you already know. Getting recognition for the skills you've gained from the workplace or previous learning means less study time for you, and getting the paper to prove you're qualified a whole lot sooner. We can assess your skills, directly apply credits from previous successful study, and give you advanced standing in your course.
Get started with TAFE Queensland
If you have read and understood the student rules, refund policy, understand your fees and payment options, have a Unique Student Identifier (USI) and checked you meet the entry requirements and selection criteria for this course, you're ready to get started.
University pathways
If you want to go on to further study at university, TAFE Queensland has a pathway option to get you there. In many cases, completing one of our diplomas will give you a full year of credit towards a degree with one of our partner universities.
Learn more about university pathways