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  • BSB50120 / BSB50620

Diploma of Business / Diploma of Marketing and Communication

Dual award
At a glance

At a glance

Elevate yourself in the dynamic and fast-paced industry of marketing, communication and business with this high-level course. Develop the advanced skills and specialised knowledge to work across a diverse range of business functions.

JOB PROSPECTS
  • Program Consultant
  • Program Coordinator
  • Executive Officer
  • Administration Manager
  • Marketing and Communications Manager
  • Account Manager (Advertising)
  • Marketing Specialist
  • Marketing Coordinator
  • Marketing Manager
  • Market Research Analyst
COURSE OUTCOME

BSB50120 / BSB50620 Diploma of Business / Diploma of Marketing and Communication

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Course overview

Course overview

Elevate yourself in the dynamic and fast-paced industry of marketing, communication and business with this high-level course. Develop the advanced skills and specialised knowledge to work across a diverse range of business functions. This qualification will provide you with the contemporary, industry-relevant marketing and business skills you need to forge a successful career.

According to the Australian Government's Job Outlook service, demand for advertising and marketing professionals grew very strongly over the past five years and is expected to continue to grow in the future. This very large occupation is likely to create around 53,000 job openings over the next five years. 

This course will equip you with specialised knowledge in customer research, web design, and digital marketing and communications. You'll gain practical experience developing promotional programs and business and marketing plans. In addition, you will learn how to pitch advertising concepts, identify and exploit market opportunities, and understand consumer behaviour. You will also develop specialised knowledge in project work and workforce planning management.

Successful completion of this course will open up employment opportunities within a range of different industries in roles such as promotions, market research, marketing coordination, and business management.

Units

To achieve these qualifications you will need to complete all Core and Elective units.

UNIT CODE UNIT NAME
BSBCRT511
Develop critical thinking in others
BSBFIN501
Manage budgets and financial plans
BSBMKG541
Identify and evaluate marketing opportunities
BSBMKG542
Establish and monitor the marketing mix
BSBMKG552
Design and develop marketing communication plans
BSBMKG555
Write persuasive copy
BSBOPS501
Manage business resources
BSBPMG430
Undertake project work
BSBSUS511
Develop workplace policies and procedures for sustainability
BSBXCM501
Lead communication in the workplace
UNIT CODE UNIT NAME
BSBMKG546
Develop social media engagement plans
BSBMKG550
Promote products and services to international markets
BSBOPS504
Manage business risk
SIRXMKT006
Develop a social media strategy

Note: For some courses, not all electives are available at all campuses.

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Ways to study

Ways to study

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University pathways

If you want to go on to further study at university, TAFE Queensland has a pathway option to get you there. In many cases, completing one of our diplomas may give you a full year of credit towards a degree with one of our partner universities.

Learn more about university pathways
  • James Cook University
  • Southern Cross University
  • University of Canberra
  • Griffith University
  • Queensland University of Technology
  • Federation University
  • University of Southern Queensland
Payment options

Payment options

No matter what your circumstances, TAFE Queensland has a payment option to suit you. If you are unsure of what's right for you, get in touch. We're here to help.

Money IconUpfront payment

This may be the full fee for the course, or the student contribution amount if you are eligible for a subsidy or concession.

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Money IconVet Student Loan - 2 x $10,813 cap

This is an interest-free personal loan from the Australian Government that provides eligible students access to capped funding to help pay for their studies.

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Money IconPayment plan

If you have difficulty paying for the full cost of a course upfront, you may be eligible for a payment plan.

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Money IconInternational Student Payment

Our preferred payment method is telegraphic transfer or credit card using Western Union Global Pay for Students or the Flywire Payment Portal. Western Union and Flywire both allow you to complete your payment in your own currency using a telegraphic transfer with no processing fees or delays. 
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Important Information
Important Information

Important Information


Entry requirements

Entry to this qualification is limited to those who have completed the following units (or equivalent competencies):

  • BSBCMM411 Make presentations
  • BSBCRT412 Articulate, present and debate ideas
  • BSBMKG433 Undertake marketing activities
  • BSBMKG435 Analyse consumer behaviour
  • BSBMKG439 Develop and apply knowledge of communications industry
  • BSBWRT411 Write complex documents.

Equivalent competencies are predecessors to these units, which have been mapped as equivalent.

or

Have two years equivalent full-time relevant work experience.

Selection criteria

Domestic students

You will be required to complete the bksb to identify any Learning Support needs.

It is recommended that you have an understanding of basic business and technology concepts, which may have been acquired through previous training, qualifications and/or work experience in a business-related field.

You will be required to access and use technology to complete the learning assessment activities and resources within this course.

 


International students
Further to the above entry requirements, the following selection criteria requirements are for International students:

  • English Language Proficiency: Academic IELTS 5.5 (no individual band less than 5.0) or ISLPR 2+ on all skills or other - For a list of all English Language test accepted by TAFE Queensland International; and
  • Academic Requirements: Completion of Year 12 (or equivalent). Non school-leavers must have relevant work experience or qualification that indicates likely success of course completion. For more information on the international education achievement levels equivalent to Year 10 and 12.


Applicants should be a minimum of 17 years of age and turning 18 during the first year of study with TAFE Queensland. International students who are under 18 years of age and are applying for a student visa are required by the Australian Government Department of Home Affairs to have adequate welfare arrangements in place. TAFE Queensland has entered an agreement with Union Institute of Language (UIL) to facilitate the provision of the welfare services (fees apply).

Resources required

It is recommended that students have access to a reliable internet connection to access TAFE Queensland's online learning system Connect and a computer with up-to-date software, including Microsoft Office, Adobe Acrobat Reader and Adobe Flash Player. This equipment and software is available for students to use at all TAFE Queensland locations.

Courses may require different resources, depending on your study location.

Assessment Methods

Skill and knowledge assessments are an essential step in progressing through your course. You may be assessed in a number of ways while you are studying at TAFE Queensland, including observation, written assessment, questioning, portfolios, work samples, third-party feedback, and through recognition of prior learning. Read more about assessment methods.

Disclaimer

All information was accurate at time of publication, however TAFE policies, tuition fees and course content is subject to change without notice. Course commencement is dependent on sufficient enrolment numbers. Timetable information is subject to change prior to commencement and/or during the duration of your course.

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How to apply

How to apply

Recognition of Prior Learning (RPL) and credit transfers


Fast track your way to a formal qualification by earning credit for the things you already know. Getting recognition for the skills you've gained from the workplace or previous learning means less study time for you, and getting the paper to prove you're qualified a whole lot sooner. We can assess your skills, directly apply credits from previous successful study, and give you advanced standing in your course.

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Get started with TAFE Queensland

If you have read and understood the student rules, refund policy, understand your fees and payment options, have a Unique Student Identifier (USI) and checked you meet the entry requirements and selection criteria for this course, you're ready to get started.

University pathways

If you want to go on to further study at university, TAFE Queensland has a pathway option to get you there. In many cases, completing one of our diplomas may give you a full year of credit towards a degree with one of our partner universities.

Learn more about university pathways
  • James Cook University
  • University of Queensland
  • University of Canberra
  • Federation University
  • Griffith University
  • Queensland University of Technology
  • University of Southern Queensland